A new campaign is urging supermarkets to remove junk food temptation at the checkout.
The Junk Free Checkouts campaign by The British Dietetic Association found that 83% of parents have been pestered by their children to buy junk food at the checkouts and 75% have given into them.
The parents surveyed found waiting in line at the checkouts a particularly difficult place to say no.
Malcolm Clark, co-ordinator of the Children’s Food Campaign, said: “Since our Checkouts Checked Out report in 2012, a few supermarkets (including Co-op and M&S) have responded by displaying more healthy snacks near the till; and Lidl has even temporarily trialled ‘guilt-free’ lanes. But Asda, Morrisons and many others have barely improved at all, and none have permanently broken their junk-pushing habits.”
“All retailers, including WHSmith and other high street stores, need to take a long hard look at their marketing practices and acknowledge that the time for such cynical promotion of sugary, salty, fatty products is over, for good.”
We asked you what you thought on our Facebook page and one reader said: “If it’s in the supermarket it can be bought so I doubt location makes much difference, maybe a little but it’s not being removed altogether so seems pointless.”
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