Parents everywhere are being encouraged to share a selfie with their baby to raise awareness of WaterAid UK’s latest campaign.
Celebrities including ex-Brookside star Claire Sweeney, Coronation Street’s Samia Ghadie and former Live & Kicking presenter Jamie Theakston have all got involved in the charity’s Deliver Life appeal that hopes to change the lives of 130,000 women worldwide who are giving birth in places without safe and clean water.
“The idea behind #firstbabyselfie is to build empathy and solidarity with women around the world who have to give birth without the clean water, hygiene and sanitation that we in the UK often take for granted,” Joe Downie who manages social media at WaterAid UK said.
“By sharing an image of yourself either when you were a baby, or as a parent holding your own newly-born child, you’re reminded of just how small and delicate we all are in early life and how much more vulnerable we are without safe, hygienic conditions at birth and in early life,” he added.
And it’s not just celebs cosying up with their babies to show their support for the charity’s biggest ever appeal.
You can watch more about the appeal in the video below.