Christmas TV ads – John Lewis leads the way

Can it beat last year's emotional The Bear and the Hare? Watch it now before it appears on TV

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https://youtube.com/watch?v=iccscUFY860

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For the past 3 years, John Lewis has sneakily won a place in our hearts by making amazing Christmas adverts. Last year it was The Bear and The Hare, before that it was Mr and Mrs Snowman and the year before that it was all about a young boy who desperately counted down the days of Christmas so he could give his mum and dad their presents.

John Lewis has a lot to live up to. There’s already been huge speculation on whether it can out-do last year’s Bear sensation.

For Christmas 2014, the ad features a little boy and a penguin called Monty. Monty is the boy’s best friend and they do everything together from watching Pingu to eating fish fingers. But all too soon the penguin is caught up in the romance of the season and is hankering after his own Mrs Penguin.

The penguins have been created using Hollywood-style CGI technology, designed to look and behave “exactly like real-life Adelie penguins” according to the makers. And the haunting music has this year been provided by Tom Odell singing a heart-wrenching version of John Lennon’s Real Love. 

We won’t ruin the ending for you. But have your tissues ready – John Lewis has got us again!

Will it be 2014’s ‘best-loved Christmas ad’? The competition is hotting up.

Sainsbury’s is rumoured to have based its Christmas ad on the football match between British and German soldiers on the World War I battlefield on Christmas Day 1914.

Waitrose (part of the John Lewis group) has produced an emotional ad and single, featuring community choirs singing a version of Dolly Parton’s Try.

And as we reported earlier this week, Burberry has signed up 12-year-old Romeo Beckham to head up its Christmas ad campaign. The video has been viewed more than 2 million times since Monday.

So now’s your chance to decide…

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