New measures put in place by internet service providers will mean subscribers will have to “opt in” to see sexually explicit websites in an attempt to protect children from the content.
Prime Minister David Cameron is backing the new move by four leading web providers, BT, Sky, Talk Talk and Virgin. Families will be able to protect their children from finding sexually explicit content straightaway, with a service offered on smart phones, laptops and PCs.
David Cameron has also unveiled a new website, Parentport, which will run as an online complaints site for mums and dads who have concerns their children are being exposed to adult content, reports the Telegraph.
“Seven UK media regulators have come together to develop a single website, with a single aim – to help protect children from inappropriate material. Each regulator shares this common purpose and is committed to helping parents make their views and concerns known,” said Ed Richards, Chief Executive of Telecoms watchdog Ofcom, as reported by the BBC.
The new services come as David Cameron begins to tackle the sexualisation of children. The PM plans to ban advertising near schools and ban all children under the age of 15 from advertising modelling.
In recent months we’ve reported on a number of contoversial ad campaigns, including a fashion label’s lingerie collection for 4-year-olds and the adult clothing range adverts featuring a 10-year-old model posing provocatively.
If you’re concerned, read our guide to internet safety for your child.
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