Why this toy catalogue makes us cheer

Boys push prams and girls get to work on a tool bench in this toy company's brilliant challenge to gender stereotypes

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Should the sex of a child determine whether they play with a pram or powertool? Well, a Spanish toy company clearly thinks not and is attempting to knock down gender stereotypes in the toy industry with the unisex approach to its Christmas catalogue.

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The Toy Planet Christmas catalogue features boys pushing prams and girls playing with toy powertools. In fact, their whole catalogue avoids grouping toys into ‘for boys’ and ‘for girls’ sections – instead mixing it up so anyone can play with anything.

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It’s the second year the Spanish company have gone for a gender-neutral catalogue. And Toy Planet’s CEO Ignacio Gaspar told the Spanish site El Pais that he’d love to see other toy companies do the same.

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While most British toy retailers now group toys by age and type rather than by ‘toys for boys’ and ‘toys for girls’, it’s refreshing to see different sexes playing with a range of different types of toys in a catalogue.

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Do you think British toy retailers should follow suit? Let us know in the comments below.

Photos: Toy Planet

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