Yet again, kids’ clothes are making headlines for all the wrong reasons, and the latest brand to face criticism over their gender specific garb is budget supermarket Lidl, who have incurred the wrath of a popular Corrie actress, no less.
Nicola Thorp, who plays Nicola Rubinstein in the ITV soap, took to Twitter to express her outrage at the store’s girls’ and boys’ pyjamas, after noticing they had – what she perceived to be – sexist slogans.
The pyjamas have ‘Be your own superhero’ emblazoned on the version labelled for boys, and ‘Daddy is my superhero’ on the pair for girls.
“Oh hey @ LidlUK… boys can be their own superhero but girls need their daddy? These pajamas [sic] should be put to bed,” she wrote, attaching a pic of the offending items to her Tweet.
Her message soon amassed a ton of likes and re-tweets, with some of her followers expressing surprise that the company would produce such blatantly girls v boys products.
Some Twitter users questioned her rage though, with one telling her to ‘chill out’ and that ‘not everything is to do with feminism and girl power’.
Lidl were aware of Nicola’s tweet, and a spokesperson for the company told the media that the PJs had been a hit with customers, but that they would look at the customer feedback on them.
“As part of our middle aisle offering we sell a wide variety of children’s products throughout the year on a ‘whilst-stocks-last’ basis, including a range of styles designed to provide our customers with a variety of choices,” the representative said.
“Both of these pyjamas have been popular with customers and were certainly not designed to offend. Customer feedback is incredibly important to us and we will ensure that this is taken into consideration for future collections.”
What do you think?
Do you agree with Nicola that slogans like these are damaging and just reinforce gender stereotypes, or do you think like the person on her Twitter feed that they are just a pair of pjs and are quite harmless and fun?
Let us know in comments or on Facebook.
Pics: Nicola Thorp/Twitter