New baby photos appear on Facebook an hour after birth

A poll shows 62% of parents post pics online 60 minutes after baby's birth

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An hour after giving birth, two thirds of parents share their baby’s photo on Facebook.

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Over 2,000 parents were surveyed. The poll asked parents how soon after their child was born an image appeared on social media. The average time was 57.9 minutes.

62% of parents uploaded the photos themselves, other family members made up 22% of those who shared the snap, and friends made up 16%.

The most popular place parents shared was Facebook at 77%. Instagram was the next most popular, at 48%, followed by Flickr at 32%.

22% of those parents who shared admitted that they did it to “brag and ‘better’ other parents’ photos”. But the show-offs weren’t the majority: 59% of those who shared said they did so “keep family and friends updated” and 49% said they posted them to “express love for their children”.

The poll was conducted by posterista.co.uk and it questioned parents who had children aged 5 and under.

Co-founder Marc Phellps, said: “The fact that a picture of the average newborn is now online within an hour just goes to highlight the enormous impact social media has had on our lives in the past 5 years, and how prevalent these pages are in helping to keep loved ones informed on the special occasions in our lives, such as the birth of a new child.”

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