UK parents are thriftier with their second child than their first, with 47% buying more value brands, new research has revealed.
The study of 1,018 parents, conducted by MyVoucherCodes.co.uk, revealed that those with two children under the age of 5 buy cheaper brands second time round.
Of the mums and dads surveyed, 28% admitted they buy cheaper baby grows for their second, 16% purchase value baby food for baby number 2 and 9% change to a more purse-friendly brand of nappies.
When asked why they had changed from premium to value, 57% said it was to save money while 21% felt they were being ripped off first time.
Asked if they felt guilty about the differing spending habits, 32% admitted to feeling a little guilty while 43% said they feel no guilt at all.
But, 41% of the parents surveyed stated they bought the same amount of value brands for both their children and 74% use their first-born’s old clothes for their new baby.
Did you change your spending habits with baby number two?