Pixie Lott’s toy dolls slammed for ‘unrealistic’ size

Eating disorder expert claims dolls will 'subconsciously create unrealistic expectations'


Popstar Pixie Lott has come under fire for her new range of toy dolls being a “unrealistic” size. The new Steffi Love by Pixie Lott: Magical Dreams fashion doll range are themed around the fairytale world of princesses, fairies and mermaids. But an eating disorder expert has criticized the dolls, pointing out that if they were life-sized, would have waists of just 18in – much smaller than Pixie’s own 25-inch waist.


“Dolls like the Pixie ones subconsciously create unrealistic expectations,” Psychologist Deanne Jade, founder of the National Centre for Eating Disorders told the Daily Mail. “If they were real their BMI would be 13.5 and they would be practically dead!”

Launched to a VIP audience at London’s Hamleys, Pixie said: “It’s been a dream come true to have my own range of dolls.”

The Steffi Love by Pixie Lott: Magical Dreams range is now available at toy stores nationwide and costs from £3.99 to £14.99.

But do you think the dolls are unreasonably small? Let us know in the comments below.

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