Helping parents make confident choices

Silver Cross to launch another limited edition buggy – and this one is £5000

The famed British buggy brand is due to release its most expensive pram yet

If you thought Silver Cross couldn’t possibly make a more luxurious (or expensive) pushchair than its limited edition £3000 Aston Martin Surf, then you were wrong.


The British buggy manufacturer is about to release one of its most lavish creations to date – a bespoke Balmoral pram, which will set you back – wait for it, a whopping £5000!

For the eye-wateringly high price tag (the current Balmoral costs £1,450) you’ll be in the enviable position of owning one of Silver Cross’ most famous, handmade pushchairs, which has been pimped out in a modern décor.

Originally invented in 1877 by William Wilson, the Balmoral has been a firm favourite for the Royal Family. There are pictures of The Queen riding proudly in her pram, and then 25 years later, her son Prince Charles looking sporty in his. The Duke and Duchess of Cambridge also chose Silver Cross, but picked a more modern design - the Silver Cross Sleepover Elegance - for Prince George.

The new custom-built Balmoral features a scarlet red hand-stitched leather hood and matching apron. The pram has a metallic silver carriage, while the C-spring chassis also comes in a colour combination of red and polished silver.

But if bright red is not your thing, don’t worry, you will be able to order your pram in four other “statement” colours.

Keeping true to the much-admired traditional Silver Cross style, the pushchair also has the large white wheels that have made the Balmoral an iconic pram over the last century.

Launching exclusively at Harrods (of course) on November 4, this bespoke buggy is very limited indeed, as Silver Cross has only 50 units.

The Balmoral can even be fitted with an engraved plaque featuring your little one’s name – so there’ll be no mistaking your buggy when going out for a coffee with other Balmoral mums, heh heh.

Like the other limited edition Silver Cross buggies, each pram also features a special identification plate and distinct ‘Bespoke Range’ logo – so there’s no danger of cheap copycats on eBay either.

Our favourite feature of the Balmoral simply has to be its style. You will not find another statement buggy that turns more heads than this - unless you kit it out with Swarovski crystals – we’re looking at you Tamara Ecclestone!

Remember, the Balmoral is a pram only, it cannot be converted to a stroller or used as a travel system and the chances are you’ll only use it for the first 6 months of your baby’s life, but what a great 6 months they will be!



Sponsored content