The ‘mum’s 1st year’ video that will make you weep

Pass the tissues! This Japanese nappy ad celebrates the first year of being a mum in the most touching way we've seen in ages

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We like to think we’re pretty immune to soppy adverts. But, every now and again, an advertiser really nails it – and gets us all going distinctly damp around the eyes. This Japanese advert for Pampers nappies is definitely one of those.

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The ad shows a group of new mums taking their 1-year-old baby for a check-up. But when they come out of the appointment room, they see their partner has decorated the corridor with a touching photographic tribute to their first year as a mum.

Most of the women are brought to tears by the display – which is no surprise to us, as we were sobbing, too!

What do you think? Do let us know in the comments below!

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