When mum Martine Zoer got criticised for her clothing range, Quirkie Kids - which makes pink t-shirts for girls and boys - she responded by setting up the social media campaign: #StillABoy.
The hashtag encourages mums to share photos of their little boys doing things that break the gender stereotypes - like wearing fairy wings, playing with dolls and nurturing pets and siblings.
Those who had a go at her clothing range said it was "robbing kids of their gender" - but Martine hopes in contrast #StillABoy "becomes a celebration of boyhood and gets people talking about what it means to be a boy".
Hot on the heals of the campaign, mums have started using the hashtag #StillAGirl and sharing photos of their girls, too. Take a look at some of the fab photos below.
Still a boy....
Still a girl...
Tara is mum to 1 daughter, Bodhi Rae, and has worked as Content Editor and Social Media Producer at MadeForMums since 2015
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