Kiddicare is well known for its low prices, speedy delivery service, great customer service – and being an online store.
But with the launch of its sparkly new baby superstore in Nottingham, Kiddicare is coming to the high street (well, retail parks) near you, as it opens 10 massive shops over the next 12 months.
From the moment you spy the new Kiddicare colours – soda pink, tangerine, opal blue and apple green – you know fun is on the agenda, as well as some serious shopping.
Bunting is made from bibs, there’s a buggy racetrack area to test drive your pushchair, a little play area if your mini-shopper gets bored, free wrapping paper station and a community room (with a giant screen) where you can host parties, meet-ups and local parenting events.
But it’s the huge number of products that gives the knockout punch. The Nottingham store holds just under 3000 products – smart price tags on the shelves electronically tell you how many are available in the warehouse on the day.
There are 350 different buggies – with every type available to test drive, while hanging higher on the walls you can see the different colourways. We even spotted a triple buggy in a couple of different colours.
There’s also a buggy repair service on site, next to the collection point, which texts you when your products are ready to pick up.
Car seat fitting advisors are on hand to talk you through the 250 car seat choices – and show you how to fit them in your car.
And then there’s the rest – cots and nursery furniture, baby gear , highchairs and feeding equipment, stair gates to test, gorgeous baby clothes (Frugi, organics for kids, Olive & Moss, as well as a value range) and shelves of toys.
With all that stuff, it’s amazing how wide the aisles are. Even the toilets are buggy friendly and have a junior toilet next to a full-size one, plus a happy face/sad face lock system in case your little one forgets how to unlock the door.
A different shopping experience indeed. And if you’re not nearNottingham, watch out in your local retail park in case there’s a Kiddicare arrival near you.