Special care baby charity Bliss are asking mums and dads all over the country to create their own Bliss Billboard advertisement and send it to everyone they know to help raise vital funds.
‘We know that parents of sick or premature babies have a much better understanding than most people of how distressing having a baby in special care can be. So, rather than ask an ad agency to help us campaign for funds, we’re asking parents to help us explain to others why they should donate to Bliss.’
It’s really easy to take part – all parents have to do is visit blissbillboards.com and follow the instructions there. They’ve made it really simple, so anyone can take part. You can either use your own imagery, or choose from a range of images in their library, so there’s nothing to stop anyone from getting involved.
Bliss was founded in 1979 and is dedicated to ensuring that more babies survive and go on to have the best possible quality of life.