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1. Frugi, from £7 – £64
Type: Everyday organic clothing for babies and children
Cornish clothing company Frugi is famed for its wide range of brightly coloured and brilliantly designed clothes for boys and girls.
Created by a husband and wife team in 2004, Frugi has grown from a tiny family business into a great success over the last 15 years. The clothes are comfortable and stylish, and made to last, and the brand champions the use of organic cotton, recycled materials and ethical business.
The collection runs from newborn to 10 years, and includes a range of women’s and maternity pieces.
The Rita dress is a prime example of Frugi’s ingenuity – it is reversible, with two sweet designs, made from soft cotton.
Mum of 2, Georgina says, “This dress was just lovely! It has been washed a few times already and is very durable, so I know this will be passed down to her younger sister in great condition. Although Frugi is more expensive than some brands, it is definitely one I will be looking at more.”
2. Kidunk, £9.99 – £29.99
Type: Children’s lightweight intelligent clothing
This is a wonderfully quirky and bright range of play clothes, aimed firmly at the preschooler who likes to get messy – whether indoor or outside. The top and bottom sets can be zipped together to create a fully protective play suit.
It can be worn over or instead of clothes and makes a great alternative to boring puddle suits or plastic indoor art bibs.
Our MFM tester, Liz, says, “I love the innovative zip-together trousers and top, which meant our five-year-old had no cold midriff having a shoulder carry, and the clothes underneath kept clean when she was sliding down a muddy bank. Kidunk’s material washed well, came clean and, importantly, dried really fast.”
The range is versatile, has some fleece-lined versions for colder months, is made of lightweight, breathable material and the Spring/Summer range features detachable sleeves and trouser legs – a perfect all-rounder for mud kitchens or forest schools.
Available from: Kidunk
3. Pickle, £10 – £33
Type: Simply comfortable clothing for babies and children
Made entirely in the UK, Pickle is a small independent childrenswear brand. MFM tester, and mum of 2, Natasha says, “It was a pleasure to dress my little kiddo in this chic and stylish collection of quality baby clothing. The range is a small capsule collection at present, and the fact that it’s UK-made is to be applauded. You can feel the quality – a far cry from thin, throwaway fast fashion items. Overall an ace concept executed extremely well.”
The ‘Little Pickle’ slogan sweater is cute and cosy, and all of the pieces will wash and wear well to be worn again and again. The prices are similar to Frugi – costing more than the high street, but aiming to tempt people to shop with a ‘less is more’ and ‘quality over quantity’ mindset.
Available from: Pickle
4. Question Everything, £15.99 – £47.99
Type: Smocked dresses and rompers for babies and children
Created by former punk band drummer, Angie Adams, Question Everything was born from Angie designing her own children’s dresses.
There is a vintage feel to the dresses, rompers and shirts, with plenty of smocking detail.
Angie says, “The smocking is classic, but not twee. Interpret it how you want: dress up, dress down, dress differently – and most importantly, dress with attitude.”
The factory which manufactures Question Everything’s clothes is located in Manila, the capital city of the Philippines, where the workers are treated ethically and the detailing is outsourced to women in local communities. A piece from Question Everything is sure to draw many admiring glances.
Available from: Question Everything
5. Angel’s Face, £7 – £74
Type: Fancy clothing and accessories for children
Think of the fanciest tutu skirt your little one could dream of and you will find it at Angel’s Face.
Where Pickle is understated, Angel’s Face is a double dose of frills.
“The Angel’s Face products are absolutely beautiful. The designs are fabulous and would appeal to every girly girl. I’m just sad my daughter will have grown out of her little babygro in a couple of months!” says mum of 3, Louise.
Even tracksuits and swimsuits are glammed up with ruffles. Think ‘princess skirts’ and ‘fuchsia pink’ – very fairytale.
6. Alex and Alexa, various prices
Type: An online superstore of designer baby and children’s clothes and accessories
Offering clothing for 0-16 year olds from over 200 designers, you could say that Alex and Alexa is a ‘who’s who’ of kids’ fashion.
As well as pricey big name brands, like Burberry and Little Marc Jacobs, you will also find new and upcoming names, often from abroad and that would be tricky, otherwise, to discover, such as Anive for the Minors or Rylee + Cru.
It is all-encompassing and, alongside clothing, you can shop interior and toy collections, a selection of maternity pieces and themed kids’ fashion curations, such as the ski shop.
Available from: Alex and Alexa
7. Very Merry Berry, £12 – £120
Type: Baby and children’s fashion designed and made in Spain
Very Merry Berry has a Spanish heritage, evident in the classically intricate designs of its dresses and outfits. They are pretty fancy, so, not your classic daywear like pieces by Frugi and Pickle. However, for an occasion, this would be a lovely place to shop.
Similarly to Frugi it also endorses slow fashion, handpicking its producers and suppliers. The site also offers children’s homewares including rugs, teepees and bedding.
Available from: Very Merry Berry
8. Muddy Puddles, £12 +
Type: Wet weather, and beyond, gear for children
One of the simple pleasures of childhood is jumping in puddles. Muddy Puddles’ outdoor clothing is designed to get kids outside in all weathers to enjoy nature, its motto being, ‘there’s no such thing as bad weather, just the wrong kit’.
The company was started 20 years ago by a farmer’s wife who made a splashsuit for her youngest child. It creates simple, but bright and brilliant, waterproof, durable and breathable waterproofs and ski gear, as well as wellies.
Waterproofs are made from recycled plastic bottles. The company launched its Muddy Academy, a project which aims to get teachers to use the great outdoors as an extension of their classroom and curriculum, and provides full sets of waterproofs to the three farms that Farms for City Children run, enabling the children that come to visit each week to stay warm and dry while they live and work on the farm.
9. M&S Easy Dressing, £2.50+
Type: Easy-dressing clothing from sleepsuits to school uniform
M&S has designed an easy-dressing range of clothing especially for children with sensory or physical disabilities.
It includes clothes, from bodysuits to pyjamas, with special access for feeding tubes, the Dreamskin range designed for children with dry and sensitive skin and sleepsuits specially made for children with Hip Dysplasia.
The range starts from newborn and goes all the way up to 16 years, and comes in the same cute and colourful designs as M&S’ standard kids clothing selection.
Available from: M&S
10. Fred & Noah, £8 +
Type: Stretch cotton jersey leggings, rompers and dresses for children, and lots more
Established in 2014 and run by husband and wife team Natalie and Daniel Reynolds, parents to two boys, Fred & Noah is a UK brand which started out making leggings for children.
It has grown rapidly and now offers bedding and personalised items such as suitcases and phone cases, but still specialises in organic baby leggings and bedding.
All of its products are made in the UK, with T-shirts and hooded tops hand printed in its Essex studio. All the clothing is machine washable, and features stand-out graphic prints.
11. Kingdom of Origin, £35 – £120
Type: Understated, chic childrenswear
Similarly to Frugi and Pickle, Kingdom of Origin is committed to supporting an ethical and sustainable fashion industry.
This UK brand concentrates on beautiful clothes marketed at girls and utilising British craftsmanship.
The brand uses local artisans and ethical factories. All the designs are made and cut in Leicester, and the clothes they create are charmingly stylish and practical.
There are a lot of basics, like joggers and T-shirts, which have been styled up for inspiration, online.
Available from: Kingdom of Origin