Best newborn & baby clothes for boys and girls

We've found the best newborn baby grows, vests, sleep suits and outfits, as well as the cutest clothes for baby girls and boys, wether you're a 'baby grow mum' or parent who loves to coordinate outfits with their baby


1. Frugi, £6-£54, MadeForMums Awards Joint Gold Winner

Set up by a husband and wife team in 2004, Frugi has grown from a tiny family business into a great success.


Their baby and toddler range uses super soft organic cotton and is designed to be practical for mums, with flat seams, integral scratch mitts, adjustable waist bands and leg cuffs. Reversible dresses and snugly fleeces complete the collection, which is also cut slightly larger around the bottom to accommodate babies who wear cloth nappies. 

On top of this, Frugi donates 1% of their turnover to charity each year.

What our MadeForMums Awards judges say about Frugi:

“This is really great quality, I can tell that these clothes are worth every penny.” Love Island Star and Mum of 1, Cara de la Hoyde

“Great value – the quality is fantastic as it’s organic cotton. The materials are also Soil Association certified – which is a bonus! The patterns are fun and loud, which won’t be for everyone, but I like them.” Mum of 2, Sonali 

You can buy Frugi clothing from WeLoveFrugi and John Lewis.


2. Mamas & Papas Occasionwear, £8-£49, MadeForMums Awards Joint Gold Winner

For those who love dressing up their little ones for a special event, this collection is the one. We love the detailing, such as the lace, embroidery and liberty prints on the girls’ outfits, and the lovely velour fabric and layering for boys. 

The shirts are made from 100% cotton, and all pieces use high quality materials.

The British, family-owned business wins the joint gold award in this category for its lovely combination of superior style and cuteness, combined with practicality and wriggly babies in mind.

What our MadeForMums Awards judges say about Mamas & Papas Occasionwear:

“I love the designs, they are perfect for special occasions” Love Island Star and Mum of 1, Cara de la Hoyde

“Adorably styled clothing which will be great for the fashion conscious parent.” MFM Reviews Editor Magda Ibrahim

Buy from Mamas & Papas.


3. The Essential One’s Tiny Essentials Range, £14.99-39.99, MadeForMums Awards Silver Winner

You couldn’t wish for anything more snuggly, soft and adorable for your little ones. Made from 100% superfine cotton, the Tiny Essentials Range nabbed this year’s MadeForMums silver prize with its quality, cute designs and practical details. 

We very much appreciated the gender neutral options and the lovely packaging, and are always happy to give a shout-out to a British brand.

What our MadeForMums judges say about the Tiny Essentials Range:

“I love the shoulder opening on all the tops, which makes it so much easier for changing. I also love the nice neutral designs, and the quality of the cotton is lovely.” Love Island Star and Mum of 1, Cara de la Hoyde

“The soft cotton is thick and comfy, and the designs are sweet – I love the unisex items.” MFM Reviews Editor Magda Ibrahim

You can buy from The Essential One.


4. Blade & Rose’s Sheep Collection, £49.45, MadeForMums Awards Bronze Winner

British children’s clothing brand Blade & Rose launched in 2010 as a range of tights and leggings that were durable, functional, would wash well and be soft and kind to children’s delicate skin.

The resulting range is a fun, bright collection of clothes, with each pair of bottoms featuring a quirky design on the bum – and roomy enough to fit over disposable as well as cloth nappies!

The Bronze Award winning Sheep Collection gift box has a lovely, unisex colour palette and features some new shoes that are very handy for little cruisers. 

What our MadeForMums Awards judges say about Blade & Rose’s Sheep Collection:

“I love the rubber soles sock shoes and the patterns are lovely. It feels high quality, but the finish on the leggings could be softer.” MFM Reviews Editor Magda Ibrahim

“I really like the shoes, they are a great addition to an outfit.” Former Eternal singer, theatre star and mum Kelle Bryan

“The little shoes look great, what a good idea! The clothes are good quality, and wash well (from experience!). The gift set is a good price compared with others in the category.” Mum of 2, Sonali

You can buy from Blade and Rose, and Amazon.


5. Question Everything, from £15.99

We absolutely love the beautiful clothes by London-based Question Everything.

Its clothing is handmade by a family run business in Manila, where well-travelled founder Angie Adams spent some of her childhood.

The dresses are 100% cotton, hand smocked, the prints are modern and classic, fun and cool. There are some wonderfully cute rompers, dresses and hats available for newborns and babies.

A healthy regard for ethics runs through the business, with a percentage of each sale going to Childhope Asia. What’s not to like?

You can buy from Question Everything.


6. Matalan, from £2

The massive British fashion and homewear brand has loads on offer for our little ones – whether babies or teenagers, boys or girls.

It has some lovely 100% cotton unisex items for babies, some featuring much loved brands such as Winnie the Pooh, Guess How Much I Love You and Snoopy. Value for money is great, so Matalan is a great go-to for all kinds of clothing staples.

Buy direct from Matalan.


7. John Lewis, from £3

John Lewis’ babies‘ clothing range has evolved into a wonderful, high-quality option for stylish parents. Its rompers and playsuits feature fantastic prints, with lots of gender-neutral animals and other graphic designs. 

The Baby Heirloom range is also great. It features lovely classic designs – very handy for those who want to emulate the current young royals’ sense of kiddy fashion.

Buy from John Lewis.


8. Mothercare Little Bird by Jools, from £8

The Little Bird range, designed by Jools Oliver for Mothercare, has developed into one of our favourite brands. It features classy, quirky designs, with a hint of old-fashioned style and quality.

The baby range currently sports lovely rainbows and animal illustrations, and it’s always worth checking out this well-made range.

Buy the Little Bird range from Mothercare.


9. LoveKeepCreate, from £9

Set up by ex-Army pals Rachel and Merry, LoveKeepCreate has a gorgeous range of 100% organic cotton baby clothing from hats and vests, to babygrows, dresses and leggings.

Soft and snuggly, the clothing is handmade in Devon with sweet designs like clouds and stags on a pastel colour palette of greens, blues, pinks and greys, and has even featured on ITV’s This Morning.

You can buy from LoveKeepCreate.


10. Zara Mini and Baby, from £5.99

Spanish brand Zara has a real knack of producing baby and kids clothes that stand out for their natural tones and understated charm. The new Flowers & Naturals collection for newborns, for example, comes in natural and ecru tones with stripes, floral prints and retro patterns.

Its baby and kids clothes always include wonderful knits and the softest of fabrics, with cute little design details. It’s just a shame that the babies grow out of them so quickly! 

You can buy from Zara Mini and Baby.

We’ve got more ideas and stories about fashion and clothing below:


MadeForMums product reviews are independent, honest and provide advice you can have confidence in. Sometimes, we earn revenue through affiliate (click-to-buy) links. However, we never allow this to influence our coverage. Our reviews and articles are written by parents who are professional journalists, and we also include feedback from our parent community and industry experts.

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