If the thought of countless chocolate eggs piling up for the foreseeable and your already-excited children bouncing off the walls on a sugar high is enough to fill you with dread, let us introduce you to an alternative, chocolate-free Easter gift list.


From cute-as-a-button soft toys to adorable bunny LEGO, arty craft projects and everything in-between, these present ideas are a lovely way to welcome in spring and celebrate Easter….

We asked our Top Testers Club for their suggestions and we had multiple responses highlighting crafting as a popular non-chocolate choice for Easter with everything from crafting kits to colouring books being popular pastimes.

Best non-chocolate Easter gifts at a glance

  • Best for LEGO lovers: Easter Rabbits LEGO Display, £23.77
  • Best for promoting creative thinking: Personalised Letter from the Easter Bunny, £9.95 for 1
  • Best for babies: Jellycat Bashful Bunny, £21
  • Best Easter craft kit: toucanBox Easter Boxes, £11.90 per month for a 12 month single craft plan
  • Best interactive Easter book: Spot's First Easter Board Book, £7.35
  • Best Easter bake: Biscuiteers Easter Bunny, £9.95
  • Best for the cute factor: Bunny Hooded Towel, £28
  • Best personalised Easter gift:Personalised Peter Rabbit's 1st Easter Read & Cuddle Gift Set, £35
  • Best for a game: Orchard Toys Easter Egg Surprise Mini Game, £6
  • Best for wearing on Easter Day: Knitted Bunny Romper, £17.50
  • Best for collectability: Playmobil Gift Eggs, £5.24
  • Best sustainable Easter surprise: Dino Surprise Eggs, £18

Here's our pick of the best non-chocolate Easter gifts for children...

1. Easter Rabbits LEGO Display, £20.95

– Best for LEGO lovers

Easter Rabbits LEGO Display

Age: 8+ years

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This adorable 287-piece LEGO set, featuring a white bunny and a light brown bunny sitting together in a spring meadow, would make a fantastic Easter gift. The 5 colourful Easter eggs and 3 tulips alongside the bunnies make this a beautiful Easter scene.

After your child has enjoyed making the rabbits, they can be displayed however they choose (or deconstructed for more Lego fun!). Once built, the model sits at 10cm high.

Available from: Amazon

2. Personalised Letter from the Easter Bunny, £9.95 for 1

– Best for promoting creative thinking

Personalised Letter from the Easter Bunny

Age: from birth

Thanks to the International Elf Service, your child can receive a personalised letter from the Easter Bunny. The letter will call them by name and tell them all about what happens at the Department of Tasty Treats (the underground Easter Egg-speriments Chocolate Laboratory) on Easter Day and what all, the woodland creatures are up to- sounds magical!

The letter comes with a length of natural twine from the Enchanted Woodland and an official International Elf Service gift tag so you can roll up the scroll and tuck it somewhere special for your child to find.

Better yet, the letter is printed on 100% recycled paper.

Alternatively, you can pay more and get the Easter Bunny 7-Letter News Bundle (£18.95) to receive even more personalised letters. £1 from each Bunny Letter Bundle order will be donated to the British Red Cross to support Ukraine.

Available from: The International Elf Service

3. Jellycat Bashful Bunny, £21

– Best for babies

jellycat bunny toy

Age: from birth

With their super soft fur and long floppy ears, these Bashful Bunny cuddly toys from Jellycat make the cutest non-chocolate Easter gift for your baby or toddler.

Jellycat sells a whole range of colours for you to choose from including neutral tones and brighter shades. A gorgeous gift that is sure to stand the test of time.

Available from: Kidly

4. toucanBox Easter Boxes, £11.90 per month for a 12 month single craft plan

– Best Easter craft kit

Easter toucanBox double craft 2022 white background

Age: 2 to 8 years

Get a box of Easter crafting fun delivered straight to your door with this spring-themed kit from toucanBox.

For a lovely outdoor activity, your child receives all the tools to assemble a wooden flower press for flower foraging. Or for a fun family game, you also get all the bits to make and decorate animal bowling pins with a mini ramp, alley and bowling ball to get striking!

It's packed to the brim with Easter fun and if you don't want to commit to a monthly subscription, you can also buy a box as a one-off purchase.

Available from: toucanBox

5. Spot’s First Easter Board Book, £6.99

– Best interactive Easter book


Age: 2 to 5 years

A classic character who has delighted children for generations, who better than Spot the dog to help you celebrate your baby’s first ever Easter?

This engaging book by Eric Hill sees Spot on the hunt for eggs – there are lift-up flaps, which are ideal training for fine motor skills, and counting is also incorporated.

Available from: Waterstones and Amazon

6. Biscuiteers Easter Bunny, £9.95

– Best Easter bake

Easter Bunny Jolly Ginger

Looking for something tasty to get you in the Easter spirit? Look no further than this adorable, decorated ginger biscuit from Biscuiteers.

It all comes presented in a hand illustrated gift box to make the moment even more special. Biscuiteers are known for creating delightful and delicious biscuits that bring the fun factor to any occasion.

Available from: Biscuiteers

7. Bunny Hooded Towel, £28

– Best for the cute factor

Bunny Hooded Towel

Sizes: One size

This 100% cotton towel comes with gorgeous floppy rabbit ears and a cosy hood making it the perfect gift for springtime.

The sweet, minimalist pink design is made extra cute with a matching heart print inside the ears.

Available from: The White Company

8. Personalised Peter Rabbit's 1st Easter Read & Cuddle Gift Set, £45

– Best personalised Easter gift

Peter Rabbit Easter Gift Set

This adorable gift set comes with a personalised bunny that comes in a range of colours.

Alongside the bunny, the gift set comes with a copy of the illustrated board book Peter's First Easter.

Available from: My 1st Years

9. Orchard Toys Easter Egg Surprise Mini Game, £6

– Best for a game

Orchard Toys Easter Egg Surprise Mini Game

Age: 3-6

This 2-4 player Egg Surprise game is perfect to entertain your children over Easter. Not only is this game fun but as your child is collecting the spotty bunnies and discovering the eggs but it also improves counting, colour recognition and problem solving skills.

The aim of the game is to spin the carrot spinner and find a bunny that has the same number of spots as the number on the spinner. Then, turn over the card which will show a number of eggs on it, the more eggs the better. The winner has the most eggs at the end.

The game is small too, meaning it's easy to take out and about with you.

Available from: Amazon and Orchard Toys

10. Knitted Bunny Romper, £17.50

– Best for wearing on Easter Day

Mamas & Papas Knitted Bunny Romper

Sizes: Newborn to 18 months

Dress your baby for Easter in this cute pink bunny romper. It's made with 100% soft cotton so it's gentle against your child's sensitive skin.

The popper fastenings on the gusset make nappy changes quick and easy. It's also easy to clean, just throw it in a 40º wash.

This is a great first Easter gift to really dress them for the occasion.

Available from: Mamas & Papas

11. Playmobil Gift Egg, £5.24

- Best for collectability

Playmobil Easter Egg
Playmobil Easter Egg

Age: 3- 10

If your child is a big Playmobil fan then these new Easter gift eggs are a great low cost surprise alternative to the classic chocolate egg. The range offers a variety of colourful eggs each containing a Playmobil figure or figures along with accessories.

Our personal favourite has to be the vikings you find in the vibrant red egg. These are great if you're looking for a classic Easter style gift with a unique non-chocolate twist. They're also reasonably priced making them an ideal collectable gift with high play potential.

Available from: Playmobil

12. Dino Surprise Eggs, £18

- Best sustainable Easter surprise

Janod dino surprise eggs

Age: 18 months+

If you're looking to avoid plastic and pick up an Easter gift that will last then these Dino Surprise Eggs from Janod are an adorably perfect choice.

The set contains 3 wooden dinosaurs alongside 2 eggs that are painted to match the dinosaur toys. These are a great alternative to plastic toys, with solid and detailed designs that look great without breaking the bank.

Available from: Amazon

How did we choose our 10 of the Best?

When testing and selecting the best non-chocolate Easter gifts, we considered, value, quality, recipient's age and more.

Our 10 of the Best lists are compiled by qualified and experienced parenting journalists. They rely on a number of sources, including our independent reviews, testing undertaken during the MadeForMums Awards, and feedback from our home testing panel and Top Testers Club. Each year thousands of products are put through their paces by hundreds of parents across the country on behalf of MadeForMums, to ensure we’re bringing you honest and true reviews and recommendations.

Our list is not an ordered ranking from 1-10, instead it is a carefully selected group of tried-and-tested products, each of which we believe is best for a different situation or requirement. We don't just tell you what is best, we help you discover what is best for your family.

About the author

Chloe is a Digital Reviews Writer and Coordinator for Immediate Media's Parenting team, specialising in household and trying to help parents save money. She researches and writes articles, recommending the best products, ranging from best cordless vacuums to best playpens. She has a First-Class Honours Psychology degree where she developed a strong interest in child development.

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