Best parenting brand of the year

These companies are synonymous with babies and families and there aren't many parents who don't know them, as they have parenting at the heart of everything they produce


1. The Gro Company, MFM Gold Award Winner

Since the beginning of the new millennium, our gold award winner has been helping parents get their babies to sleep safely. British The Gro Company has become an internationally recognised brand that continues to innovate and support best practice in sleeping and creating healthy sleeping habits for little ones and their, very grateful, parents. 


The Gro Company have sold over 3 million Grobags and have created a wide range of essential sleeping products for young families. Their relationship with the safe sleep charity, The Lullaby Trust, has helped them to keep innovating and all of their products keep on being popular with parents. 

What our MadeForMums Awards judges say about The Gro Company:

The Gro Company is an innovator and leader in the market for sleep and home products.” MFM Reviews Editor Hazelann Williams

“Innovative products and a longstanding relationship with the Lullaby Trust means the Gro Company has a strong brand message. Its brand is synonymous with high quality and a commitment to develop products that really help parents.” MFM Reviews Editor Magda Ibrahim


2. Aldi Mamia, MFM Silver Award Winner

Since launching its nappy range in 2010, Mamia has grown into a tried and tested – and trusted – range of quality baby essentials at fantastic prices. It has been at the forefront of supermarkets innovating within baby products, and has added a variety of quality items to its expanding range, including food and non-food. It is truly innovative and deserving of our silver award, and continued loyalty from parents.

What our MadeForMums Awards judges say about Aldi Mamia:

“A wonderful brand, super affordable, reliable, trusted, works with parents and really supports charities.” MFM Reviews Editor Hazelann Williams

“Great quality baby and toddler products, and fantastic value for parents of all budgets. Love that the range has expanded and that the focus is on providing competitive quality of products that meet the needs of parents looking to save money.” MFM Reviews Editor Magda Ibrahim


3. Pampers, MFM Bronze Award Winner

‘Innovative’, ‘reliable’, ‘an institution’ – these are just some of the terms used by our judges to describe Pampers, our bronze winner of the parenting brand of the year award. 

Since the 1950s Pampers has been supporting families. Hailing from the USA, this revolutionary nappy brand is today sold all over the world and is the only nappy brand in the UK to be endorsed by the British Skin Foundation. Since 2006, Pampers began a partnership with UNICEF, and has to date donated money to fund more than 300 million vaccines against maternal and newborn tetanus – through their branded packs: 1 pack = 1 vaccine initiative. 

What our MadeForMums Awards judges say about Pampers:

“Trusted, well known and innovative.” MFM Reviews Editor Hazelann Williams

“Trusted brand with a long history of providing high quality nappies and wipes to families. I like that Pampers collaborates on vaccination programmes etc, and has worked to innovate on nappy changing products.” MFM Reviews Editor Magda Ibrahim


4. Cheeky Chompers

Since its founding in 2013 by a pair of mumpreneurs, and its appearance on Dragons’ Den in 2014, Cheeky Chompers has grown into a great brand that has developed a fantastic range to help parents of teething babies. Recognised for safety, quality, innovation and style, the brand has gone on to sell millions of products in more than 35 countries. 

Made in the UK, its range of teething products has evolved from the original Neckerchew to encompass nine innovative teethers and blankets. We are sure this brand will go from strength to strength. 

What our reviewers say about Cheeky Chompers:

“Great branding from a pair of mumpreneurs, backed up by well designed and high quality products that answered a gap in the market. Well done on promoting the brand in a crowded market and creating products that stand out.” MFM Reviews Editor Magda Ibrahim


5. Philips Avent 

Created in 1984 in the UK with the introduction of the first anti-colic feeding bottle, Philips AVENT set the standard for baby bottles and has gone on to develop and strengthen its bottles range and also introduced a range of digital innovations into the market. 

Working with healthcare professionals, clinicians and mums to develop a long series of products including: bottles, breast pumps, sterilisers, toddler feeding and monitors and with 80% of these manufactured in the UK – this brand is a real winner.

What our reviewers say about the Philips AVENT Brand:

“Philips Avent are a trusted brand that creates high quality products at high street prices. I particularly like the innovation they’ve introduced this year connecting their products with an app.” Mum of 3, Susie

“Philips have a huge range of baby products depending on what you need so as a parenting brand it’s got it pretty much everything covered.” Mum of 1, Sam

“Nice solid brand that does what it says on the tin – good consistent parent pleasing stuff.” Mum of 3, Helen


6. Annabel Karmel

The queen of weaning has developed tasty meals for toddlers for years, which is why it’s one of the most trusted baby and toddler food companies in the UK.

Tested by parents all over the country and tasted by countless children, Annabel knows how to create a healthy, tasty and interesting children’s meal. 


7. Tommee Tippee

This enduring parenting brand offers a great range of simple and intuitive baby products, from bottles and breastfeeding equipment to soother and monitors, while constantly innovating. Its Closer to Nature range, for example, has revolutionised bottle feeding, offering a more natural feel to babies, making the transition from breast to bottle and back much easier.

We love their well thought-out, and truly helpful products!


8. Micro Scooters

The premium scooter brand has become so ubiquitous, it is often the only brand that parents will consider when it comes to little ones’ first vehicles. It offers trusted quality plus a novel way for children to steer their scooters, and keeps on innovating, adding new products to the mix. Not the cheapest but the quality more than makes up for the price. 


9. Joie

Whether in pushchairs, highchairs, car seats or other parenting products, Joie consistently manages to combine style with affordability, innovation and safety. Setting itself high standards in design, engineering and safety, it has become a popular, trusted brand for parents. 


10. Mountain Buggy

The brainchild of a New Zealand father who, back in the 1990s, wanted an all terrain buggy to explore mountain trails with, Mountain Buggy has continued to innovate and go beyond the expected in buggy design.

Whether for the great outdoors or for busy city life, Mountain Buggy has cleverly designed strollers that suit every need. Their double, their Nano and their Urban Jungle are all firm favourites and delight parents with their easy of use, quality and longevity.


11. Amazon

Amazon’s Fire HD Kids tablet is a fantastic product to help you manage kids’ screen time and combine it with educational goals as well as entertainment. It gives parents great control and tips, and kids will love the access to films, audio, games and more. It is a great option by the internet giant, and we’re looking forward to what it comes up with next.


We’ve got more ideas about products that brands that you and your family just can’t live without below:

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