Izmi Baby Wrap review: we tested this beginner-friendly newborn sling for comfort, support and naps

The Izmi Baby Wrap is a stretchy fabric sling designed to carry babies from birth (2.5kg) up to 11kg, offering a close, hands-free way to keep your baby snug while you get on with your day.

Izmi is known for its range of baby carriers and slings designed with comfort, ergonomic support and ease of use in mind, particularly for the newborn stage.

Priced at £59, it sits alongside popular baby wraps such as the Ergobaby Aura baby wrap (£59.90) and Najell wrap (£65). Made from soft bamboo fabric with plenty of stretch, it offers a supportive yet flexible fit for both baby and parent — although, like most wraps, it can take a little practice to get right.

How easy is the Izmi Baby Wrap to put on and use?

Having used a wrap before, I was fairly confident in what I needed to do, but I was still a bit nervous when it came to getting my baby in and working out where I needed to adjust.

I put it on solo, which was fine, but I did have difficulty spreading the shoulder fabric out. This may feel slightly tricky at first if you're new to stretchy wraps or have limited mobility in your shoulders.

Are the Izmi Baby Wrap instructions easy to follow?

I had to check the instructions a few times. They were simple image directions, which I think would benefit from a little more written guidance alongside the images.

How easy is the Izmi Baby Wrap to adjust?

Once I had my son in the wrap, I found it simple to adjust by pulling the fabric in the required areas and retying. It felt very secure once we got it snug.

It feels like a good-quality wrap that would work well for beginners. The free Fit Check from Izmi, which can be done via WhatsApp (which I didn't use myself), is great for reassurance and guidance if setup doesn't feel quite right.

Does the Izmi Baby Wrap feel safe and supportive for newborns?

It felt very supportive, although when my son Brodie was awake, he wasn’t too keen on the way the fabric supports his head.

Once positioned in the M position, the wrap kept his legs well supported, although it did take a few adjustments at first to get him positioned comfortably because of the snug fit.

He felt very snug and safe in the wrap, although this is very dependent on getting the setup right. The fabric felt stretchy yet snug, keeping him in a secure position.

He was comfortable overall, although he wasn't too keen on the head support — it supports his head well but does restrict his movement when he is awake and curious.

Is the Izmi Baby Wrap good for naps and everyday use?

I mainly used it when I needed to be hands-free, but my son wasn’t settling when put down.

I found I reached for it most when cleaning at home or heading out to walk the dog. He relaxed and slept pretty quickly in the wrap.

The fit felt good whilst moving about, walking was a breeze and I could bend over without any strain on him. I still instinctively supported him with my hands at times, I think letting the wrap take all the weight took a little getting used to at first.

How comfortable is the Izmi Baby Wrap to wear?

Some structured carriers can feel pinchy or slip slightly, but this wrap felt very natural to wear. The fabric is lovely and soft with a gentle stretch.

Although it's made from bamboo and marketed as breathable, I still felt quite warm when wearing it around the house on a warm day.

There was no strain on my shoulders, back or anywhere else on my body.

Does the Izmi Baby Wrap distribute weight comfortably?

My baby felt almost weightless in the wrap, and his position stayed consistent from start to finish.

How well does it fit different body types?

It only comes in one size, but it should suit most people as the wrap can either be tied at the back or brought round to the front.

I’m a UK size 16 and I was able to tie it at the front, but some parents may find it slightly short depending on body shape or preferred tying style.

It’s fully adjustable, so it can be used easily by multiple parents/carers.

Does the wrap stay snug over time?

It has held its shape well, with no noticeable sagging or bagginess.

Is the Izmi Baby Wrap breathable enough for warm weather?

The bamboo does feel cooler than the cotton wrap I have used in the past.

However, due to the multiple layers required when tying it, it does still get pretty warm. I wouldn’t use it on a sunny holiday, but it would be suitable for a mild summer day in the UK.

Is the Izmi Baby Wrap machine washable?

Yes, it is machine washable on a cool, gentle cycle, although spot cleaning is recommended as a first step.

I air-dried it on a washing line and it was perfect.

How portable is the Izmi Baby Wrap?

It is fairly compact and folds down small, but it doesn't come with a storage pouch or case (this is available for an extra £7.95 from Izmi). However, if folded nicely it’ll slip right into a changing bag and not take up much room.

It’s great for carrying out and about as it’s definitely less bulky than some alternative carry solutions.

What’s in the box?

• Izmi Wrap
• Instructions
• Free Fit Check leaflet

Is the Izmi Baby Wrap worth the money?

At £59, it's comparable to most other branded wraps.

Compared to the cheaper £20 wrap I previously bought, I could definitely feel the difference in the quality and support this wrap offers, so I would definitely choose to spend a bit more.

The wrap is suited for babies weighing 2.5kg up to 11kg and can be reused for future children, so I think it offers good value.

I would choose this as a first option in the newborn days, particularly in cooler months, as the support it offers when tied correctly is unmatched.

For the summer, Izmi's Breeze version may be a better choice.

Where can I buy the Izmi Baby Wrap?

It is available from Izmi

MadeForMums verdict:

I would recommend the wrap for both beginners and experienced babywearers. The quality of the material is excellent, and the free fit check adds an extra level of reassurance.

It would be even better with a carry bag, and it may not be the best choice for very warm weather.

However, for comfort, support and everyday use in the early months, it's a strong option that performs well where it matters.

Read more:

• Best baby slings and wraps, tried and tested
• Best baby carriers
• Infantino Hug & Cuddle Adjustable Hybrid Wrap baby carrier review
• Lifft Stretchy Wrap review