Whether you're getting ready for the summer holidays – just a few days to go! – or stocking up on some very early Christmas presents, Amazon Prime Day has hundreds of savings on offer.

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The two day sales period runs from 16th to 17th July exclusively for Amazon Prime members, and can save you money on dozens of in-demand toys, from Play-doh kits to LEGO sets.

It can also be a great time to snap up must-have summer break items, like slides and sprinklers for the hot days and board games for the rain.

Plus, it's not just Amazon who lower their prices, while researching today's top deals we also managed to find great savings at other trusted toy retailers, such as The Entertainer and Argos, alongside major brands like Tonies and Yoto.

So, if you're looking to save money on a toy haul, here's the best Prime Day toy deals we've found so far.

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Remember that you'll need an Amazon Prime membership to take advantage of these deals so Sign up to Amazon Prime and get a 30-day free trial.

Or, go straight to the Toy deals page on Amazon.

10 Best Amazon Prime Day toy deals at a glance:

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Best Amazon Prime Day toy deals available in today’s sale

Yoto Player Starter Pack bundle | £109.99 £79.99 (save £30 or 27%)

yoto gruffalo bundle

If you've been putting off buying a Yoto Player, you can now get a full Yoto starter pack, which includes the speaker plus starter cards for £79.99 – that's £20 less than a normal Yoto without additional cards. You can also get 10% off at Yoto's own site.

Toniebox Peppa Pig starter pack | £79.95 £59.66 (save £20.29 or 25%)

Peppa Pig Toniebox

Right now you can save money on the Toniebox and Toniebox bundles at Amazon. In the Prime Day sale the Toniebox and Peppa Pig starter pack has been reduced to £67.62, saving you 15%. You can also save 20% on the Disney Princess bundle, Julia Donaldson bundle and Peppa Pig bundle.

Also, Tonies' own website is offering a bundle where you can get a Toniebox and 7 Tonies for £149.88 instead of £184.88 – saving you £35. You can also get the Toniebox and 3 Tonies for £114.99 (down from £124.96) and the Toniebox and 5 Tonies for £134.99 (down from £154.90).

Get 20% off Jellycats

Jellycat octopus
Jellycat/John Lewis

Jellycats are some of the most adorable, but expensive, soft toys on the market right now. So don't miss out on getting one for 20% off.

You can shop more savings at the official Jellycat store or over at Temptation Gifts.

Kindle Kids | £104.99 £79.99 (save £25 or 24%)

Kindle kids

If you think your child is ready for their very own library, the Kindle Kids and Kindle Paperwhite Kids are now both on sale for up to 24% off.

Play-Doh Ultimate Ice Cream Truck Playset | £99.99 £59.99 (save £40 or 40%)

Play doh ice cream truck
John Lewis

This Play-Doh Ice Cream Truck Playset is now on sale for under £60 at John Lewis. With 27 tools and 12 pots of Play-Doh, it's sure to keep your little one in business all day long.

Buy Play-Doh Ultimate Ice Cream Truck Playset | £99.99 £59.99 (save £40 or 40%)

Beast Lab Shark Beast Creator Set | £89.99 £45 (save £44.99 or 50%)

Beast lab shark creator toy
John Lewis

This Beast Lab Shark Creator kit was one of the hottest toys around last Christmas. Now, it's on sale for half price.

Beast Lab Shark Beast Creator Set | £89.99 £45 (save £44.99 or 50%)

Japace 100+ Science Lab Experiments Kit | £36.99 £23.79 (save £13.20 or 36%)

STEM Science kit
Amazon

From underwater volcanos to growing a crystal tree, this science kit has over 100 experiments inside, perfect for anyone with a budding interest in STEM.

Japace 100+ Science Lab Experiments Kit | £36.99 £23.79 (save £13.20 or 36%)

Barbie The Movie Doll | £44.99 £26.49 (save £24.50 or 41%)

Barbie

Whether or not your child has seen the Barbie Movie, this gorgeous doll is a great addition, thanks to her pink gingham dress and fabulous hair.

Barbie The Movie Doll | £44.99 £26.49 (save £24.50 or 41%)

CRAYOLA Colour and Create Tub | £22.49 £12.49 (save £10 or 46%)

Crayola tub

Now available for nearly 50% off, this CRAYOLA tub has over 90 pieces, such as 12 assorted chalk, 12 Supertips, Colour and Sticker Pad, 12 coloured pencils,12 Twistables Crayons and more.

CRAYOLA Colour and Create Tub | £22.49 £12.49 (save £10 or 46%)

Peppa Pig Peppa’s Kids-Only Clubhouse | £44.99 £22.50 (save £22.49 or 49%)

Peppa Pig kids only playhouse
John Lewis

Peppa's Kids-Only Clubhouse comes with a tonne of accessories for Peppa and her friend Rebecca to play with, including an oven, cash register, a concession stand and even a detachable slide and a tire swing for outdoor fun.

Peppa Pig Peppa’s Kids-Only Clubhouse | £44.99 £22.50 (save £22.49 or 49%)

HOMCOM Ride On Car Mercedes Benz | £191.99 £97.94 (save £94.25 or 49%)

Mercedes rid on car
Amazon

This ride-on Mercedes Benz is sleek, stylish and best of all, 50% off!

HOMCOM Ride On Car Mercedes Benz | £191.99 £97.94 (save £94.25 or 49%)

Marvel Avengers: Endgame Red Infinity Gauntlet | £20.99 £16.19 (save £4.80 or 23%)

Marvel gauntlet toy
Amazon

Give your little super hero the chance to defeat Thanos themselves this summer, with the red Infinity Gauntlet from Avengers: Endgame.

Marvel Avengers: Endgame Red Infinity Gauntlet | £20.99 £16.19 (save £4.80 or 23%)

Melissa & Doug Wooden Ice Cream Toy Shop | £49.99 £26.99 (save £23 or 46%)

Melissa & Doug ice cream shop
Amazon

This Melissa & Doug ice cream shop is now nearly 50% off! Taking the RRP down to £26.99. That's a 28-piece ice cream shop complete with toppings and accessories, all for under £30.

Melissa & Doug Wooden Ice Cream Toy Shop | £49.99 £26.99 (save £23 or 46%)

Little Tikes Cozy Coupe Car, Kids RideOn | £62.99 £51.48 (save £11.51 or 18%)

little tikes cozy coupe

We've always loved this Little Tykes ride-on. It's fun, safe and perfect for getting your little one on the move.

Little Tikes Cozy Coupe Car, Kids RideOn | £62.99 £51.48 (save £11.51 or 18%)

PAW Patrol Transforming Deluxe Vehicles - Pack of 2 | £30 £15 (save £15 or 50%)

Paw Patrol toy
Argos

With PAW Patrol still dominating kids TV, toys and movies, 50% off a pair of Deluxe Vehicles straight from the show is a real bargain.

PAW Patrol Transforming Deluxe Vehicles - Pack of 2 | £30 £15 (save £15 or 50%)

Best Amazon Prime Day outdoor toy deals

Kids Play Tent Princess Castle | £48.50 £38.30 (save £9.70 or 20%)

Amazon Princess castle
Amazon

This large kids playhouse is perfect for both indoor and outdoor activity. It's beautifully designed and measures in at 119cm depth x 100cm width x 130cm height, so it won't take up too much space.

Kids Play Tent Princess Castle | £48.50 £38.30 (save £9.70 or 20%)

Bubble Machine Automatic Bubble Blower | £26.99 £22.94 (save £4.05 or 15%)

kids bubble machine
Amazon

Did you know we have a whole guide dedicated to the best bubble machines? That's because we know just how much kids love bubbles, especially in the summer, so why not snap up this automatic machine while it's on sale?

Bubble Machine Automatic Bubble Blower | £26.99 £22.94 (save £4.05 or 15%)

Hy-Pro 12 in 1 Folding Multi Games Table | £200 £133.33 (save £66.67 or 33%)

12-in-1 folding games table
Argos

This folding table comes with different boards suitable for 12 great games including snooker, table tennis, archery, power puck hockey, table football and more.

Hy-Pro 12 in 1 Folding Multi Games Table | £200 £133.33 (save £66.67 or 33%)

Summer Waves Skip It Sprinkler | £21 £9 (save £12 or 57%)

Kids sprinkler machine
Argos

If the sun ever decides to come out this summer, you'll be thankful you bought this Sprinkler machine for under £10.

Summer Waves Skip It Sprinkler | £21 £9 (save £12 or 57%)

Dolu Big Pink Garden Slide With Water Feature | £79.99 £59.99 (save £20 or 25%)

Kids pink slide
The Entertainer

If you haven't already bought a slide for your garden, now is the ideal time to do it. This Pink Garden slide measures in at 104cm and comes with a built-in waterfall.

Check out the best garden slides for more.

Dolu Big Pink Garden Slide With Water Feature | £79.99 £59.99 (save £20 or 25%)

Best Amazon Prime Day LEGO deals

Harry Potter Hogwarts Astronomy tower | £89.99 £62.99 (save £27 or 30%)

LEGO Hogwarts set
LEGO

Save 30% on this Harry Potter Hogwarts set, suitable for ages 9+ with over 900 pieces.

Harry Potter Hogwarts Astronomy tower | £89.99 £62.99 (save £27 or 30%)

LEGO Technic Mars Crew Exploration Rover Space Toy | £130 £104 (save £26 or 20%)

LEGO Space set
Argos

If you have an 11+ child who's planning to be an astronaut, this might be the set for them.

LEGO Technic Mars Crew Exploration Rover Space Toy | £130 £104 (save £26 or 20%)

LEGO Friends Mars Space Base and Rocket Spaceship Toy | £80 £60 (save £20 or 25%)

LEGO Friends space set
LEGO

Fans of the LEGO Friends series will love this Mars Space Base, now on sale for 25% off. It comes with 981 pieces and is suitable for ages 8 and over.

LEGO Friends Mars Space Base and Rocket Spaceship Toy | £80 £60 (save £20 or 25%)

Best Amazon Prime Day board game deals

Taco Cat Goat Cheese Pizza | £11.99 £7.60 (save £4.39 or 37%)

Taco board game

Taco Cat Goat Cheese Pizza! Keep these five crazy words in mind! This quick and easy game is similar to snap, only sillier, and is sure to get the adrenaline running.

Taco Cat Goat Cheese Pizza | £11.99 £7.60 (save £4.39 or 37%)

Dobble Waterproof | £13.99 £8 (save £5.99 or 43%)

Dobble waterproof
Amazon

You've probably heard of Dobble by now, well this version is perfect for beach or pool-side fun during the holidays.

Dobble Waterproof | £13.99 £8 (save £5.99 or 43%)

What Would You Choose? Do Kids Rather? | £19.99 £9.99 (save £10 or 50%)

Would you rather kids game
Amazon

It's Would You Rather for kids! Give your children fun and silly dilemmas to get their brains working and their mouths giggling.

What Would You Choose? Do Kids Rather? | £19.99 £9.99 (save £10 or 50%)

Yes! No! The Board Game | £15.99 £11.19 (save £4.80 or 30%)

Yes No board game
John Lewis

This super-fast family board game is easy and fun for all ages, all you have to do is answer yes or no and don't get dinged by the bell.

Yes! No! The Board Game | £15.99 £11.19 (save £4.80 or 30%)

UNO Extreme Card Game | £32.99 £24.74 (save £8.25 or 25%)

Uno game
John Lewis

Love UNO? Of course you do! So why not give the Extreme version a go? Complete with lights and sounds to build suspense.

UNO Extreme Card Game | £32.99 £24.74 (save £8.25 or 25%)

Monopoly Special Editions

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There are a tonne of savings across Monopoly Boards at the moment, from the Animal Crossing New Horizons Edition to Dungeons and Dragons.

Monopoly - Animal Crossing New Horizons Edition Board Game | £32.99 £8.24 (save £24.75 or 75%)

Monolopy Dungeons & Dragons: Honor Among Thieves Game | £36.99 £16.89 (save £20.10 or 54%)

Best Amazon Prime Day book deals

Pokémon Where’s Eevee? | £7.99 £6.60 (save £1.39 or 17%)

Pokemon where's Eeevee
Waterstones

Where's Wally? Comes to Pokémon with this special Where's Eevee? interactive activity book.

Pokémon Where’s Eevee? | £7.99 £6.60 (save £1.39 or 17%)

Alex Rider: Nightshade Revenge | £7.99 £6.49 (save £1.50 or 18%)

Alex Rider Nightshade Revenge
Waterstones

If your child is obsessed with the Alex Rider series, or they're looking for a new action-packed story to sink their teeth into, Nightshade Revenge is the perfect next read.

Alex Rider: Nightshade Revenge | £7.99 £6.49 (save £1.50 or 18%)

LEGO Minecraft Ideas: With Exclusive Mini Model | £9.99 £8.49 (save £1.50 or 15%)

LEGO Minecraft ideas
Waterstones

Level up your LEGO Minecraft models with more than 50 building ideas in this brilliant picture book, complete with a diver minifigure and all the bricks needed to build an aquatic scene.

LEGO Minecraft Ideas: With Exclusive Mini Model | £9.99 £8.49 (save £1.50 or 15%)

Marcus Rashford The Breakfast Club Adventures | £7.99 £6.49 (save £1.50 or 19%)

The Breakfast Club mysteries book
Waterstones

Whether your child loves football, or mystery stories, The Breakfast Club Adventures are back and on sale.

Marcus Rashford The Breakfast Club Adventures | £7.99 £6.49 (save £1.50 or 19%)

Bluey: Bad Mood | £7.99 £6.49 (save £1.50 or 19%)

Bluey Bad Mood book
Waterstones

Bingo is in a bad mood today and is bringing chaos down on the Heeler house. But can you make her happy again?

Bluey: Bad Mood | £7.99 £6.49 (save £1.50 or 19%)

My Life with the Walter Boys | £8.99 £7.49 (save £1.50 or 17%)

My life with the Walter Boys book
Waterstones

Based on the Netflix series, this book is the perfect YA novel for your tween. With comedy, romance and plenty of coming-of-age relatability, this has it all.

My Life with the Walter Boys | £8.99 £7.49 (save £1.50 or 17%)

How to find genuine Amazon Prime Day toy deals

Just because something says 'deal,' doesn't mean it will actually save you money, here's a few tips and tricks to make sure you're getting a genuine saving.

  • Always check the RRP – Amazon will normally tell you what the original price of a toy was, but it's always good to double check elsewhere.
  • Check the price history – If you use CamelCamelCamel, you can not only see what the original RRP was, but also what discounts it's had before. This can tell you if now is the best time to buy it, or if you should wait for another sales period like Black Friday or Boxing Day.
  • Shop around other retailers – During Amazon Prime Day most retailers will also lower their prices to compete, so we'd always suggest checking other toy stores like Smyths, The Entertainer and John Lewis.
  • Make a wishlist – It can be very tempting seeing all the gadgets and gizmos go on sale, but we'd suggest making some sort of wishlist and sticking to it so you don't end up over spending.
  • Sign up for notifications – If there's a high-demand item you really want to grab for less, you can always sign up for notifications to make sure you don't miss it when the price drops.

Do I need to be an Amazon Prime member to shop the Prime Day sale?

Yes. To take advantage of Amazon’s Prime Day offers you need to be signed up to an Amazon Prime account.

If you have yet to try Prime, signing up is super easy and you get a 30-day free trial at the start. After that, it’s £8.99 a month and you’ll get access to dozens of extra perks like Amazon Video, Amazon Music, Amazon Kids, and of course, same and next-day delivery.

You can sign up to Prime at any time before or during the sale, just head over to the Amazon homepage and select ‘join Prime'.

Sign up to Amazon Prime and get a 30-day free trial

How long do Amazon Prime Day deals last?

Amazon Prime Day deals run for two days, from 16th to 17th July but, be aware that not all the deals will last for the whole 48-hour period.

The prices and discounts will change as stock levels fluctuate, so try not to leave things in your basket for too long.

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Authors

Olivia Garrett
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