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MadeForMums Toy Awards 2021: winners announced

Our enormous team of child judges, their parents and industry experts have been testing HUNDREDS of toys to find the best of the best for 2021. And the results are in: here are the winners of our MadeForMums Toy Awards 2021...

MadeForMums toy awards toy testing

Toy Awards don’t come any tougher and more rigorous than this. The 2021 MadeForMums Toy Awards have involved nearly 600 child testers and their parents, a zillion batteries, a shortlisting marathon and untold long days – and nights! – of judging, finalising, collating scores and debating. And, after a short towel-down, we’re now thrilled to announce the amazing toys that have won our MadeForMums Toy Awards 2021!


We have chosen Gold, Silver and Bronze winners in each of our 44 different award categories. And our judges have also picked out 10 very special toys to receive a coveted Editor’s Choice awards.

What kind of toys got the highest scores from our judges this year?

Interactive, ‘wow’ toys that light up, cause a thrill or make you laugh are still hugely popular. But this year many of MadeForMums’ child testers also picked ‘slower’, less showy toys – often with no electronics or batteries.

And, given the current focus on eco-friendliness, our testers’ parents were delighted to see so many new toys that are sustainable, recyclable and stand the test of time. We’re also really pleased to see this shift towards eco-friendliness – from toys that put sustainability front and centre to toys that have more recyclable elements, less packaging (or boxes that become part of the toy) and string ties instead of plastic ones.

Here are the winners of the MadeForMums Toy Awards 2021…

Editor’s choice awards

BEST FOR ECO-CREATIVITY: Planet Junko Zoomer Kit, £36.99 

I liked going into the recycling box and getting ideas for vehicles and trying to make them. It is one of the best toys I have ever had
Luka, 8

Age: 6+ | Available from: Planet Junko and Amazon

BEST FOR DOLL THRILLS: Kindi Kids Poppi Pearl Bubble N Sing, £29.99

It blows so many bubbles! Addie loves trying to pop them. She has a big smile on her face every time she plays with her doll. She loves the songs, too
Anna, mum of Addie, 3

Age: 3+ | Available from: Smyths Toys, The Entertainer and Argos

BEST FOR BOARD GAME ORIGINALITY: Exploding Kittens: A Game of Cat and Mouth, £24.99

I love how you can flick the paws with the balls in it. There's no other toy like this! It's a really fun game that I could play with all my family
Rosie, 8

Age: 7+ | Available from: Amazon

BEST FOR WANNABE VLOGGERS: Little Tikes Tobi 2 Director’s Camera, £69.99

I love it. I can pretend I am a movie star and take pictures of my family and things I like. It's fun and makes me happy
Jordan, 6

Age: 6+ | Available from: Amazon

BEST FOR XMAS WOW FACTOR: Barbie Dreamhouse Playset, £309.99

It’s so massive and fun. It’s so funny when the toilet flushes. The lights are pretty. I want to play with it forever
Zadie, 4

Age: 3+ | Available from: Smyths Toys 

BEST FOR LITTLE SURPRISES: Golden Bear Funlockets Secret Fairy Musical Jewellery Box, £24.99

I love the dancing fairy, the music and all the surprises; it’s so much fun!
Amberlily, 5

Age: 5+ | Available from: Smyths Toys and Littlewoods


Honestly, one of the best fidget toys around. My daughter absolutely loved these and takes them to school as they help her calm down
Jasmine, mum of Ariana Joy, 5

Age: 3+ | Available from: Gift Giant, Amazon and Claire’s

BEST FOR LAUGHS: Squeakee the Balloon Dino, £79.99

I love Squeakee so much. He's just so funny. He has really good dance moves. Sometimes he farts! I like squeaking his bone to make him follow me
Rowan, 7

Age: 5+ | Available from: Character and Amazon

BEST FOR CUDDLES: Bluey Jumbo Plush, £19.99

Bluey comes with us everywhere. He's well made and quite big, so great for bedtime cuddles and going down the slide in the garden
Maeve, mum of Arlo, 3

Age: 3+ | Available from: Smyths Toys and Argos

BEST FOR CREATIVE PLAY: Learning Resources Design & Drill Bolt Buddies Fire Truck, £38

Casper's face lit up when he saw it. He kept saying, 'This is so cool!' while building it and playing with it. The box turning into a scene is genius
Robyn, mum of Casper, 4

Age: 3+ | Available from: Amazon and John Lewis

Best wooden toy

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GOLD: Peppa Pig Peppa’s Wooden Playhouse, £79.99

Look, look, it’s just like Peppa’s house! And George has left his scooter on the floor! Wow, a telescope! Peppa, George! Your bath is ready!
Finley, 4

Age: 3+ | Available from: Character and Smyths Toys

SILVER: Melissa & Doug Scoop & Serve Ice Cream Counter, £42.99Age: 3+ | Available from: Smyths Toys and Amazon

JOINT BRONZE: Hape Fire Station, £75 (above, top right) | Age: 3+ | Available from: Smyths Toys and Amazon

JOINT BRONZE: My 1st Years Animal Ark, £45 (above, bottom right) | Age: 12 months+ | Available from: My 1st Years

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GOLD: Woody Treasures Wooden Tumbling Tower, £13.99

I love the colours. It's exciting waiting to see which character is next and trying to find the best block to take out and make sure it still stands
Andy, 6

Age: 4+ | Available from: Woody Treasures and Amazon