Toy Awards don’t come any tougher and more rigorous than this. The 2021 MadeForMums Toy Awards have involved nearly 600 child testers and their parents, a zillion batteries, a shortlisting marathon and untold long days – and nights! – of judging, finalising, collating scores and debating. And, after a short towel-down, we’re now thrilled to announce the amazing toys that have won our MadeForMums Toy Awards 2021!
We have chosen Gold, Silver and Bronze winners in each of our 44 different award categories. And our judges have also picked out 10 very special toys to receive a coveted Editor’s Choice awards.
What kind of toys got the highest scores from our judges this year?
Interactive, ‘wow’ toys that light up, cause a thrill or make you laugh are still hugely popular. But this year many of MadeForMums’ child testers also picked ‘slower’, less showy toys – often with no electronics or batteries.
And, given the current focus on eco-friendliness, our testers’ parents were delighted to see so many new toys that are sustainable, recyclable and stand the test of time. We’re also really pleased to see this shift towards eco-friendliness – from toys that put sustainability front and centre to toys that have more recyclable elements, less packaging (or boxes that become part of the toy) and string ties instead of plastic ones.
Here are the winners of the MadeForMums Toy Awards 2021…
Editor’s choice awards
BEST FOR ECO-CREATIVITY: Planet Junko Zoomer Kit, £36.99
BEST FOR DOLL THRILLS: Kindi Kids Poppi Pearl Bubble N Sing, £29.99
BEST FOR BOARD GAME ORIGINALITY: Exploding Kittens: A Game of Cat and Mouth, £24.99
Age: 7+ | Available from: Amazon
BEST FOR WANNABE VLOGGERS: Little Tikes Tobi 2 Director’s Camera, £69.99
Age: 6+ | Available from: Amazon
BEST FOR XMAS WOW FACTOR: Barbie Dreamhouse Playset, £309.99
Age: 3+ | Available from: Smyths Toys
BEST FOR LITTLE SURPRISES: Golden Bear Funlockets Secret Fairy Musical Jewellery Box, £24.99
BEST FOR FIDGETY FINGERS: HGL Pushpoppers, £3.99
BEST FOR LAUGHS: Squeakee the Balloon Dino, £79.99
BEST FOR CUDDLES: Bluey Jumbo Plush, £19.99
BEST FOR CREATIVE PLAY: Learning Resources Design & Drill Bolt Buddies Fire Truck, £38
Best wooden toy
GOLD: Peppa Pig Peppa’s Wooden Playhouse, £79.99
JOINT BRONZE: My 1st Years Animal Ark, £45 (above, bottom right) | Age: 12 months+ | Available from: My 1st Years
GOLD: Woody Treasures Wooden Tumbling Tower, £13.99