Support / Nursing pillow

Support and nursing pillow

Ergobaby Natural Curve Nursing Pillow - Gold


“This is a really effective nursing pillow. It has a great shape that helps positioning really well so makes using it a real pleasure. It’s very soft to the touch and the cover can be easily removed and washed. It also helps mum support her arms which is a bonus. Definitely one of the best nursing pillows I’ve tried.” Anna, mum of 2

Available from: Ergobaby

bbhugme Pregnancy Pillow - Silver

“Honestly this has been a life saver. I hadn't had a full night’s sleep in pregnancy till this product changed everything. It's even stopped back ache in the mornings. It's easy to use, the case is easy to clean and it is amazingly comfortable. A clear winner.” Liz, mum of 1

More like this

Available from: JoJo Maman Bebe

bbhugme Nursing Pillow - Joint Bronze

“This is a lovely nursing pillow that can be adapted for different sizes and positions. If you tie the pillow around your hips, you can sit baby on it while holding onto your older baby and it will help take some of the weight off and make it more comfortable for carrying your baby around! I have also been using it as a pregnancy support pillow and have found it very comfortable and helpful to getting a bit of extra rest at night time.” Claire, mum of 1

Available from: Scandiborn

Belloost Pregnancy Pillow - Joint Bronze

“Once I’d got the hang of getting comfy into a good position on the pillow I really felt a relief of the pressure on my lower back - I'm normally a front or back sleeper so that comfy, cosy feeling of being able to lie on my front again was bliss, felt so natural and familiar so very relaxing. The sturdiness of the pillow meant I felt very secure and safe in lying on my front without any pressure on my bump, and my hips and pelvis felt very supported.” Elisa, mum of 2

Available from: Belloost

Finalists: Feeding Friend; OCTAsupport Body Pillow

Breast pump

Breast pump

Medela Swing Maxi Double Electric Breast Pump - Gold

“The machine is simple to put together and easy to use and adjust. The bottles fit securely in the bottle holders, which is really useful when you are potentially juggling turning off the machine holding the bottle and holding a newborn with your other arm.” Christy McGhee, MFM Reviews & Consumer Editor and mum of 2

Available from: John Lewis

MAM 2-in-1 Single Breast Pump - Joint Silver

“I love the sleek design of the machine and the touchscreen which makes it so easy to use. The electric pump was able to extract more milk than my current pump and it was very comfortable to use. It also wasn't too loud when in use. I like how it's very simple to switch between manual and electric pumping modes.” Kerry, mum of 1

Available from: Mothercare

Philips Single Electric Breast Pump - Joint Silver

“Really good product, a bit pricey compared to other pumps I have seen and tried but well worth the money. Expressing is comfortable and easy.” Baljit, mum of 1

Available from: Philips

Medela Swing Pump And Feed Set - Joint Bronze

“Excellent quality product that pumps really well. It's quite highly priced compared to others on the market, but definitely worth considering.” Lucy, mum of 1

Available from: Medela

Nuby Natural Touch Ultimate Double Breast Pump - Joint Bronze

“I had postpartum anaemia and my breast milk was delayed in coming in. I used the stimulation function of the Nuby pump to encourage milk production. I also used it to pump top up feeds. The pump was invaluable in helping me start my breastfeeding journey and took a lot of stress out of a difficult time.” Laura, mum of 1

Available from: Asda

Finalist: Green Group Collective 150ml Silicone Breast Pump with Suction Base

Baby bottle

Baby bottle

Tommee Tippee Advanced Anti-Colic Bottle - Gold

“I love the quality of this product - it’s obviously wellmade and it feels great to use.” Mum of 1, Kerry

Available from: Asda

MAM Easy Start Anti Colic Bottle 2-pack - Silver

“This bottle is great value, and there are some lovely designs suitable for all genders.” Mum of 1, Lucy

Available from: Amazon

Tommee Tippee Closer to Nature Bottle - Joint Bronze

"A popular, great value bottle." Christy McGhee, MFM Reviews & Consumer Editor and mum of 2

Available from: Amazon

Philips Avent Newborn Natural Starter Set - Joint Bronze

“My newborn, who is mostly breastfeeding, took to this bottle straight away, so I am impressed by this kit.” Mum of 2, Deborah

Available from: Smyths Toys

Finalists: HEVEA 2in1 Glass baby bottle; Nuby uk Anti-Reflux and Colic Bottle

Breast/bottlefeeding accessory

Breast and bottle feeding accessory

Tommee Tippee Perfect Prep Day & Night - Gold

"A nightlight and adjustable beep volume are really useful features to have when you’re preparing a night feed for a hungry baby - anything that makes the feeding process quicker and easier for parents get a big thumbs up from me!" Christy McGhee, MFM Reviews & Consumer Editor and mum of 2

Available from: Argos

My Expert Midwife No Harm Nipple Balm - Joint Silver

“Easy to use product and pump. Great that you don’t need to remove prior to feeding. Similar ingredients to cheaper products on the market, so a little pricey but product does go a long way. Had no nipple issues using this through breast feeding.” Kara, mum of 1

Available from: My Expert Midwife

Boobbix Breastfeeding Cookies And Bars - Joint Silver

“I have to say the cookies were nicest I’ve ever tasted! I do believe they helped improve my milk supply. I was quite surprised by the hot chocolate it actually tasted like normal hot chocolate and was very nice tasting too.” Lynsey, mum of 2

Available from: Boobbix

Keel London The Amazing Science of Mother's Milk - Joint Bronze

“This would make a nice read if you are planning to breastfeed or breastfeeding and it’s going well, as there are some nice feelgood facts in there about breastfeeding.” Christy McGhee, MFM Consumer & Reviews Editor and mum of 2

Available from: Medela

PureLan 100 nipple cream 37g - Joint Bronze

“A good value cream and I really like that fact it's all natural so you don't need to wash it off.” Christy McGhee, MFM Reviews & Consumer Editor and mum of 2

Available from: Medela

Finalists: Babymoov Turbo Pure Steriliser & Dryer; Medela Breastfeeding Starter Kit; Babymoov Twist; Hold Reminder Plain Ring

Breastfeeding top/cover

Breastfeeding top

Cover Me Baby Cover Me - Gold

“A really useful product which I know I will use for years. Handy now as a swaddle and cover when feeding, but I can see us using on high chairs and shopping trolleys as my baby grows.” Lucy, mum of 1

Available from: Cover Me

Chico Jack's The Breastfeeding Hoodie - Silver

“I love the longer length of this hoodie as I am 5ft 8 and can wear this with leggings. The fleece lining feels extra snug. The zips make breastfeeding even easier in public and I can feed baby discreetly. I prefer this then having a flap that goes over baby like other maternity tops as it is easier for me to help baby to latch on and for her to have a peek up at me every now and then!” Lauren, mum of 1

Available from: Chico Jacks

The Bshirt - Joint Bronze

“The style of the vest means it can be worn on its own or as an undergarment allowing you to wear regular clothes on top. I really like this feature as regular nursing clothes can be quite obvious and not very flattering. It also comes in a long sleeve which is ideal for the colder months or for when you don’t want to wear a coat or jacket. The organic cotton has a lovely soft and comfortable feel to it and washed very nicely maintaining its stretch and colour.” Lollie, mum of 2

Available from: Bshirt

Stylish Mum Breastfeeding Hoodie - Joint Bronze

“I've lived in this during the cold winter months, even wearing it to bed while co-sleeping with my newborn. It's comfy, easy to feed in and discreet. People have even commented on how ‘slimming’ it is - fantastic!” Ruth, mum of 1

Available from: Stylish Mum

Finalists: Frugi Top and Tie Cardi; My Little Koala 100% Cotton Breastfeeding Cover;

Ubere Mama Breastfeeding/Nursing clothing



Peg Perego Prima Pappa Zero 3 - Gold

“Fantastic highchair! My daughter is extremely comfortable in the padded seat, and being leather makes it very easy to clean after a messy mealtime. She also loves putting her cup in the little cup compartment. Big thumbs up from my daughter and I.” Kayleigh, mum of 5

Available from: Pram Centre

Chicco Polly Magic Relax - Silver

“Great highchair. Love that it is suitable from newborn. Seat unit is comfortable and soft. Feeding tray is a good size. Very convenient to store. Price is slightly on the high side but having said that I would definitely recommend to any new parents.” Alexis, mum of 5

Available from: John Lewis

Weaning product

Weaning product

Bibetta Weaning Pack - Joint Gold

“The best bid we came across - no marks left on our babies clothes. Love the placemat as it protects the table. So glad we were sent this product to judge, as I'm going to byt more from the range!” Annajane, mum of 1

Available from: Bibetta

EasyTots EasyMat Mini - Joint Gold

This is probably the best product we have tried that really helps with weaning and makes the baby interested in trying to feed himself. I absolutely adore it and both our kids do.” Izabela, mum of 2

Available from: Easy Tots

Bobo&boo 5 Piece Bamboo Dinnerware Set - Silver

I loved this set and it appealed to me straight away. It's made from bamboo fibres and therefore eco-friendly whilst not breaking the bank. The set might be a bit more expensive than others but in my opinion with its sleek and simple yet stylish design this set can easily last you from toddler all the way through to primary school.” Katharina, mum of 3

Available from: Amazon

DK Annabel Karmel Weaning Book - Joint Bronze

“I've recommended this to other first-time mums as I found it the most interesting, engaging and informative weaning book so far. I enjoyed that their guidelines were not set in stone and it allows you to make informed decision to figure out how you want to wean. The images were colourful and clear and the book was set out well and colour coded for when you need to quickly check a recipe etc.” Rebecca, mum of 1

Available from: Waterstones

Doidy Bowl - Joint Bronze

“The suction base is a great idea as our 7month old loves to grab the bowl and try to pull it towards him!” Karen, mum of 1

Available from: Bickiepegs

Finalists: Babymoov Foodii; OXO Tot Silicone Self Feeder; Taf Toys Mealtime Monkey; Mothercare weaning range; Babycup First Cups

Baby food preparation product

Baby food preparation

Beaba Babycook Neo - Gold

“The more I use it the more ideas I came up with and now have a freezer drawer full of healthy homemade food for my baby. This is going to become a permanent favourite in our home!” Laura, mum of 1

Available from: Baby Security

Vital Baby BabyFood Pro - Silver

“The babyfood pro was extremely easy to use and clean. I have made large batches as well as small one off meals for my baby and like the ability to do this. I would highly recommend this product.” Louise, mum of 1

Available from: Vital Baby

Itsy Blitz - Bronze

“I think it would be very useful on holiday as of course, you would not have a blender. Another advantage would be if you have older children you could blend their food, when eating out so you get a 2 for 1 meal and no wastage!” Lauren, mum of 1

Available from: My Itsy

Cup / Beaker

Toddler cup or beaker

MAM Trainer 2-in-1 - Gold

“This 2 in 1 trainer bottle has been great! The handles are perfect sized for little hands and it seemed to come as second nature to my baby with where to hold it, encouraging her to drink from the bottle herself.” Sophie-Clara, mum of 3

Available from: Mam

Tritan Sipeez Grip N Sip Cup - Silver

“Really is non-spill. Looks stylish. Good addition to kitchen, clear cup so good to see.” Melanie, mum of 3

Available from: Nuby

Babycup First Cups - Bronze

“Great product. My daughter has just turned 5 months and after a couple of attempts she was able to sip from the cup easily. Perfect size for little hands.” Natalie, mum of 2

Available from: Babycup

Baby food/snack

Baby food or snack

Aldi Mamia Tray Meals: Beef Casserole - Gold

“My daughter thoroughly enjoyed this meal. The portion sizes are good, good nutrition and a great way to get vegetables into any child's diet.” Amanda, mum of 1

Available from: Aldi

Aptamil Stage 2 Multigrain Cereals - Silver

“My son had just started taking breakfast, so this product arrived at the perfect time for us! He hadn't taken well to other brands I had tried, so I was keen to see what he thought of these. He loved them!” Kathryn, mum of 2

Available from: Amazon

Kiddylicious - Bronze

“We tested the Kiddylicious strawberry wafers and they were a big hit with all three children, aged 14 months, three and five. The 14-month-old in particular loved them and they were very easy for her to eat with no mess. These are a really easy snack to have in your bag when you're out and about.” Alice, mum of 3

Available from: Morrisons

Finalists: Aptamil Follow On Milk (liquids); Aldi Mamia Tray Meals: Spaghetti Bolognese/Tomato and Mozzarella Pasta/Chicken and Vegetable Risotto; Aldi Mamia Mini Rice Cakes – Raspberry

Organic baby and toddler food product

Organic baby and toddler food product

Ella's Kitchen Love Veg Perfect Purees Range - Gold

“Ella's Love Veg Perfect Purees range are a fantastic way to start the weaning process and I would definitely recommend them. They contain all organic ingredients with no added salt, sugar or other additives. It’s great to have a range of purees that only contain vegetables and so aren't too sweet.” Kate, mum of 1

Available from: Ella’s Kitchen

Aldi Mamia Red Burst Fruit Pouch Multipack - Silver

“Usually prefer to make my own but these taste so nice. My son loves it, so much so that when it finishes he’s looking for more.” Janesia, mum of 1

Available from: Aldi

Annabel Karmel's Stage 1 Organic Baby Purees - Bronze

“Really nice texture. My kids enjoyed eating it for breakfast lol. Nice taste and not too sweet.” Catherine, mum of 2

Available from: Ocado

Finalists: Organix Rice Cakes; Aldi Mamia Breakfast Pouch - Mango & Peach; Aldi Mamia Breakfast Pouch - Apple & Banana; Aldi Mamia Mamia Lamb and Vegetables Pouch; Aldi Mamia Greek Yogurt – Mango; Aldi Mamia Greek Yogurt – Strawberry

Organic baby or toddler snack

Organic baby or toddler food snack

Organix Baby Corn Puffs - Joint Gold

“Perfect size for little hands to hold! Very handy to have as a snack when out and about.” Elizabeth, mum of 1

Available from: Sainsbury’s

Ella's Kitchen Melty Sticks (Sweetcorn And Carrot) - Joint Gold

“The kids really like the flavour and size of these sticks and finished them all. Great taste and nicely packaged. Good nutritional content compared to the Aldi brand.” Catherine, mum of 2

Available from: Ella’s Kitchen

Heavenly range of organic baby and toddler snacks - Silver

Big thumbs up from us. All of my children loved the range and I loved knowing that what they are eating is organic and a healthy snacking option without added sugars. If you can find it in your local I would suggest you give it a try you'll probably find your kids love it.” Katharina, mum of 3

Available from: Heavenly

Little Freddie Finger Foods - Bronze

“The Little Freddie Puffs are absolutely amazing! My baby loves them! They are very good value for money as well as an excellent quality. I love the fact they are organic so I know I only feed my baby the best and healthiest stuff. They are very tasty too I have had a few myself!” Edyta, mum of 3

Available from: Little Freddie

Finalist: Organix Goodies Fruit Bars

Toddler food product

Toddler food product

Annabel Karmel's Chilled Toddler Meals - Gold

These meals are great. As a busy working mum I’ve found these brilliant to pop in the microwave if we’ve been out all day, it is guilt free as it is also nutritional and contains at least one of your 5 a day!” Bryony, mum of 1

Available from: Sainsbury’s

Organix Goodies Soft Oaty Bars - Silver

“My daughter loves these bars. They are a good snack especially when we are out! This is due to the easiest of using them and the shape of the bar means my daughter can hold it without it crumbling in her hand. The flavours are lovely - me and my partner have even tried them and liked them.” Meghan, mum of 1

Available from: Boots

Aldi Mamia Oaty Bars - Raspberry and Apple - Bronze

“A nutitious and tasty snack ideal for popping in your bag on days out. A sweet fruity flavour without being too sugary or with added nasties. Price is very reasonable. These were a hit in my household, my toddler liked these just as much as the branded ones we usually buy.” Lois, mum of 2

Available from: Aldi

Finalists: Ella's Kitchen Ella’s Kitchen BIG KIDS Range; Aldi Mamia Oaty Bars - Carrot Cake; Ella's Kitchen Veggie Boosts Puree Cubes; Heavenly Baby Heavenly Yummy Wafer Wisps

Family mealtime product

Family mealtime product

Nana's Manners Children's Cutlery - Gold

“One of those simple, but brilliant ideas you wish you'd thought of. This colourful cutlery set is ideal for smaller children. The clever design teaches them how to hold a knife and fork properly and is so easy to use. Both my 2.5 year old and 4 year old were desperate to get their little hands on it.” Maxine, mum of 2

Available from: JoJo Maman Bebe

Annabel Karmel's Baby & Toddler Recipe App - Silver

“This is a good starter collection of recipes from first foods to family mealtimes with older children. Enticing photos accompany each suggestion, and there are fun ideas to jazz up everyday meals, such as jacket potato mice, if you have the energy! Very useful to browse through for chow time inspiration, and helpfully split into stages from baby to family mealtimes to special occasions.” Natasha, mum of 2

Available from: Annabel Karmel

Skip Hop Zoo Smart Serve Plate and Bowl - Bronze

“I'd definitely recommend this product. It's bright, thick, durable and you can put it in the dishwasher which is a bonus.” Maxine, mum of 2

Available from: Alex and Alexa

Finalist: byRuby frozen meal range


More MFM Awards Winners


Susie Boone, Editorial Director MadeForMums
Susie BooneEditorial Director, MadeForMums