Tried and tested: Stretch mark creams

Review of best stretch mark creams, oils, lotions and butters for pregnant and new mums


It’s all about moisturising…

There’s no way of knowing if we’ll get stretch marks, but it’s hard not to worry as we watch our tummies grow.


There’s lots of advice on what to do to minimise stretch marks, but the one method that skincare experts agree on is to keep our tummies well moisturised.

There are a range of different products on the market and so we asked our MadeForMums pregnant and brand new mum testers to try out 6 top-selling stretch mark creams, oils, lotions and butters over several weeks…

Find out which stretch mark lotion did best


1. Derma V10 Rescue Oil, £1.99 for 75ml – MFM Gold Award Winner for best pregnancy skincare product

Overall score 5 out of 5 

What our testers say… 

MadeForMums Reviews Editor Hazelann Williams

  • This blend of vitamin E-rich peach kernel, sweet almond and evening primrose oils is designed to help dry and ageing skin, improve blemishes and stretch marks, as well as nails and scar tissue.
  • It’s suitable for sensitive skin, can be used as a massage oil or bath oil, and helps improve sun damage. A genuine bargain buy and amazing multi-tasker.
  • Hazelann’s score: 5

MFM mum Kat

  • Surprisingly good and pure list of natural ingredients. 
  • It doesn’t have a strong smell and has a really nice texture.
  • A very reasonable solution for stretch marks and more.
  • Kat’s score: 4.5

MFM mum Claire

  • It really hydrated my skin, more than I thought it would, especially when you add a couple of drops to a bath.
  • It’s fantastic value for money.
  • Claire’s score: 5

Buy Derma V10 Rescue Oil from Poundland


2. Mama Mio The Tummy Rub Butter, £23.50 for 120ml – MFM Bronze Award Winner for hero pregnancy product

Overall score 4.5 out of 5

What our testers say… 

MadeForMums Reviews Editor Hazelann Williams

  • A nourishing body butter designed to protect against stretch marks and itchy tummies as your bump grows, by building strength and elasticity.
  • Contain omegas 3, 6 and 9, and shea butter, and free from parabens, petrolatum and colorants.
  • Can be used on the thighs and hips, too.
  • Hazelann’s score: 4

Expectant mum Laura Teal

  • It has a nice smell that’s not too strong for if you’re feeling a little queasy.
  • It feels quite thick at first,  but if you rub it in properly and spread it.
  • It dries quickly and doesn’t feel sticky.
  • I’ll continue to use this cream throughout my pregnancy.
  • Laura’s score: 5

Mum Kathryn Smith

  • Would normally have overlooked due to the price but I loved it.
  • After a breakout of dry skin on my breasts, tummy, hips and thighs, this product was a miracle worker.
  • I’d spent the money and buy again.
  • Kathryn’s score: 5

Buy Mama Mio The Tummy Rub Butter from JoJo Maman Bebe


3. Bepanthen Stretch Mark Cream, £12.99 for 150ml

Overall score 4.5 out of 5 

What our testers say… 

MFM mum Caroline Carpenter

  • It has the perfect consistency, not too thick but not too light. Easy to use and rub in, and if I was in a rush I didn’t feel I needed to wait ages before putting on my clothes. 
  • This is not the cheapest of products but I feel it is worth the price and I think I will use this after my pregnancy.
  • Caroline’s score: 4.5

MFM mum Natalie Brown

  • This cream is excellent – it absorbs quickly and easily, smells gorgeous, makes your skin feel instantly soft and lasts for hours.
  • It comes with an air-powered pump at the top so it’s easy to use and store, and it’s difficult to inadvertently waste any of the 150ml by squirting too much out. 
  • Even at £24.99, I think this cream is excellent value and I would continue to use it as a body cream as well as part of a pre and post baby beauty routine. The old adage is true: you get what you pay for.
  • Natalie’s score: 4.5

MFM mum Georgina Rodgers

  • It has a pump dispenser, which means there is minimal waste but it can feel quite hard to use sometimes with slippery hands.
  • It rubbed into my skin easily and was absorbed almost instantly, which is great when you’re in a rush.
  • This is one of the more expensive creams but the bottle will last for a long time. I would definitely use this product again.
  • Georgina’s score: 4.5

Read the full Bepanthen review here to find out why it was voted the best stretch mark cream by MFM testers.

Available from: Boots


4. Palmers Cocoa Butter Massage Lotion for Stretch Marks, £3.80 for 250ml

Overall score: 4 out of 5

What our testers say…

MFM mum Natalie Brown

  • The thick consistency of the cocoa butter lotion makes you feel like you’re actually applying something that’s going to work, and although it does take a while to absorb into the skin – I’d give it five minutes before getting dressed afterwards – it keeps your skin well hydrated and nourished for hours.
  • I don’t have any stretch marks but this lotion certainly helped ease my itchy skin as it stretched during pregnancy – probably due to its vitamin E, shea butter and elastin content – and it smells divine: just like chocolate! And at £3.15 for a 250ml bottle you can’t go wrong.
  • Natalie’s score: 5

MFM mum Lisa Clark

  • The massage lotion is quite a thick cream but it soon thins. It spreads evenly and soaks in well, without leaving any residue behind.
  • I’m really not a fan of the Palmer’s cocoa butter formula products’ scent. It has a weird artificial chocolate smell, which I find pungent and sickly sweet.
  • At around £4 for a 250ml bottle, this product is fantastic value for money and won’t break the bank to use throughout my pregnancy and beyond. I will use it again. 
  • Lisa’s score: 3

Read the full Palmers Cocoa Butter Massage Lotion for Stretch Marks review here.


Available from: Superdrug

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