Tried and tested: Stretch mark creams

Review of best stretch mark creams, oils, lotions and butters for pregnant and new mums

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It’s all about moisturising…

There’s no way of knowing if we’ll get stretch marks, but it’s hard not to worry as we watch our tummies grow.

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There’s lots of advice on what to do to minimise stretch marks, but the one method that skincare experts agree on is to keep our tummies well moisturised.

There are a range of different products on the market and so we asked our MadeForMums pregnant and brand new mum testers to try out 6 top-selling stretch mark creams, oils, lotions and butters over several weeks…

Find out which stretch mark lotion did best

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1. Derma V10 Rescue Oil, £1.99 for 75ml – MFM Gold Award Winner for best pregnancy skincare product

Overall score 5 out of 5 

What our testers say… 

MadeForMums Reviews Editor Hazelann Williams

  • This blend of vitamin E-rich peach kernel, sweet almond and evening primrose oils is designed to help dry and ageing skin, improve blemishes and stretch marks, as well as nails and scar tissue.
  • It’s suitable for sensitive skin, can be used as a massage oil or bath oil, and helps improve sun damage. A genuine bargain buy and amazing multi-tasker.
  • Hazelann’s score: 5

MFM mum Kat

  • Surprisingly good and pure list of natural ingredients. 
  • It doesn’t have a strong smell and has a really nice texture.
  • A very reasonable solution for stretch marks and more.
  • Kat’s score: 4.5

MFM mum Claire

  • It really hydrated my skin, more than I thought it would, especially when you add a couple of drops to a bath.
  • It’s fantastic value for money.
  • Claire’s score: 5

Buy Derma V10 Rescue Oil from Poundland


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2. Mama Mio The Tummy Rub Butter, £23.50 for 120ml – MFM Bronze Award Winner for hero pregnancy product

Overall score 4.5 out of 5

What our testers say… 

MadeForMums Reviews Editor Hazelann Williams

  • A nourishing body butter designed to protect against stretch marks and itchy tummies as your bump grows, by building strength and elasticity.
  • Contain omegas 3, 6 and 9, and shea butter, and free from parabens, petrolatum and colorants.
  • Can be used on the thighs and hips, too.
  • Hazelann’s score: 4

Expectant mum Laura Teal

  • It has a nice smell that’s not too strong for if you’re feeling a little queasy.
  • It feels quite thick at first,  but if you rub it in properly and spread it.
  • It dries quickly and doesn’t feel sticky.
  • I’ll continue to use this cream throughout my pregnancy.
  • Laura’s score: 5

Mum Kathryn Smith

  • Would normally have overlooked due to the price but I loved it.
  • After a breakout of dry skin on my breasts, tummy, hips and thighs, this product was a miracle worker.
  • I’d spent the money and buy again.
  • Kathryn’s score: 5

Buy Mama Mio The Tummy Rub Butter from JoJo Maman Bebe


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3. Bepanthen Stretch Mark Cream, £12.99 for 150ml

Overall score 4.5 out of 5 

What our testers say… 

MFM mum Caroline Carpenter

  • It has the perfect consistency, not too thick but not too light. Easy to use and rub in, and if I was in a rush I didn’t feel I needed to wait ages before putting on my clothes. 
  • This is not the cheapest of products but I feel it is worth the price and I think I will use this after my pregnancy.
  • Caroline’s score: 4.5

MFM mum Natalie Brown

  • This cream is excellent – it absorbs quickly and easily, smells gorgeous, makes your skin feel instantly soft and lasts for hours.
  • It comes with an air-powered pump at the top so it’s easy to use and store, and it’s difficult to inadvertently waste any of the 150ml by squirting too much out. 
  • Even at £24.99, I think this cream is excellent value and I would continue to use it as a body cream as well as part of a pre and post baby beauty routine. The old adage is true: you get what you pay for.
  • Natalie’s score: 4.5

MFM mum Georgina Rodgers

  • It has a pump dispenser, which means there is minimal waste but it can feel quite hard to use sometimes with slippery hands.
  • It rubbed into my skin easily and was absorbed almost instantly, which is great when you’re in a rush.
  • This is one of the more expensive creams but the bottle will last for a long time. I would definitely use this product again.
  • Georgina’s score: 4.5

Read the full Bepanthen review here to find out why it was voted the best stretch mark cream by MFM testers.

Available from: Boots


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4. Palmers Cocoa Butter Massage Lotion for Stretch Marks, £3.80 for 250ml

Overall score: 4 out of 5

What our testers say…

MFM mum Natalie Brown

  • The thick consistency of the cocoa butter lotion makes you feel like you’re actually applying something that’s going to work, and although it does take a while to absorb into the skin – I’d give it five minutes before getting dressed afterwards – it keeps your skin well hydrated and nourished for hours.
  • I don’t have any stretch marks but this lotion certainly helped ease my itchy skin as it stretched during pregnancy – probably due to its vitamin E, shea butter and elastin content – and it smells divine: just like chocolate! And at £3.15 for a 250ml bottle you can’t go wrong.
  • Natalie’s score: 5

MFM mum Lisa Clark

  • The massage lotion is quite a thick cream but it soon thins. It spreads evenly and soaks in well, without leaving any residue behind.
  • I’m really not a fan of the Palmer’s cocoa butter formula products’ scent. It has a weird artificial chocolate smell, which I find pungent and sickly sweet.
  • At around £4 for a 250ml bottle, this product is fantastic value for money and won’t break the bank to use throughout my pregnancy and beyond. I will use it again. 
  • Lisa’s score: 3

Read the full Palmers Cocoa Butter Massage Lotion for Stretch Marks review here.

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Available from: Superdrug

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