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Tried and tested: Stretch mark creams

Review of best stretch mark creams, oils, lotions and butters for pregnant and new mums


It’s all about moisturising…

There’s no way of knowing if we’ll get stretch marks, but it’s hard not to worry as we watch our tummies grow.


There’s lots of advice on what to do to minimise stretch marks, but the one method that skincare experts agree on is to keep our tummies well moisturised.

There are a range of different products on the market and so we asked our MadeForMums pregnant and brand new mum testers to try out 6 top-selling stretch mark creams, oils, lotions and butters over several weeks…

Find out which stretch mark lotion did best


1. Derma V10 Rescue Oil, £1.99 for 75ml – MFM Gold Award Winner for best pregnancy skincare product

Overall score 5 out of 5

What our testers say… 

MadeForMums Reviews Editor Hazelann Williams

  • This blend of vitamin E-rich peach kernel, sweet almond and evening primrose oils is designed to help dry and ageing skin, improve blemishes and stretch marks, as well as nails and scar tissue.
  • It’s suitable for sensitive skin, can be used as a massage oil or bath oil, and helps improve sun damage. A genuine bargain buy and amazing multi-tasker.
  • Hazelann’s score: 5

MFM mum Kat

  • Surprisingly good and pure list of natural ingredients.
  • It doesn’t have a strong smell and has a really nice texture.
  • A very reasonable solution for stretch marks and more.
  • Kat’s score: 4.5

MFM mum Claire

  • It really hydrated my skin, more than I thought it would, especially when you add a couple of drops to a bath.
  • It’s fantastic value for money.
  • Claire’s score: 5

Buy Derma V10 Rescue Oil from Poundland


2. Mama Mio The Tummy Rub Butter, £23.50 for 120ml – MFM Bronze Award Winner for hero pregnancy product

Overall score 4.5 out of 5

What our testers say… 

MadeForMums Reviews Editor Hazelann Williams

  • A nourishing body butter designed to protect against stretch marks and itchy tummies as your bump grows, by building strength and elasticity.
  • Contain omegas 3, 6 and 9, and shea butter, and free from parabens, petrolatum and colorants.
  • Can be used on the thighs and hips, too.
  • Hazelann’s score: 4

Expectant mum Laura Teal

  • It has a nice smell that’s not too strong for if you’re feeling a little queasy.
  • It feels quite thick at first,  but if you rub it in properly and spread it.
  • It dries quickly and doesn’t feel sticky.
  • I’ll continue to use this cream throughout my pregnancy.
  • Laura’s score: 5

Mum Kathryn Smith

  • Would normally have overlooked due to the price but I loved it.
  • After a breakout of dry skin on my breasts, tummy, hips and thighs, this product was a miracle worker.
  • I’d spent the money and buy again.
  • Kathryn’s score: 5

Buy Mama Mio The Tummy Rub Butter from JoJo Maman Bebe


3. Bepanthen Stretch Mark Cream, £12.99 for 150ml

Overall score 4.5 out of 5

What our testers say… 

MFM mum Caroline Carpenter

  • It has the perfect consistency, not too thick but not too light. Easy to use and rub in, and if I was in a rush I didn’t feel I needed to wait ages before putting on my clothes.
  • This is not the cheapest of products but I feel it is worth the price and I think I will use this after my pregnancy.
  • Caroline’s score: 4.5

MFM mum Natalie Brown

  • This cream is excellent – it absorbs quickly and easily, smells gorgeous, makes your skin feel instantly soft and lasts for hours.
  • It comes with an air-powered pump at the top so it’s easy to use and store, and it’s difficult to inadvertently waste any of the 150ml by squirting too much out.
  • Even at £24.99, I think this cream is excellent value and I would continue to use it as a body cream as well as part of a pre and post baby beauty routine. The old adage is true: you get what you pay for.
  • Natalie’s score: 4.5

MFM mum Georgina Rodgers

  • It has a pump dispenser, which means there is minimal waste but it can feel quite hard to use sometimes with slippery hands.
  • It rubbed into my skin easily and was absorbed almost instantly, which is great when you’re in a rush.
  • This is one of the more expensive creams but the bottle will last for a long time. I would definitely use this product again.
  • Georgina’s score: 4.5

Read the full Bepanthen review here to find out why it was voted the best stretch mark cream by MFM testers.

Available from: Boots


4. Palmers Cocoa Butter Massage Lotion for Stretch Marks, £3.80 for 250ml

Overall score: 4 out of 5

What our testers say…

MFM mum Natalie Brown

  • The thick consistency of the cocoa butter lotion makes you feel like you’re actually applying something that’s going to work, and although it does take a while to absorb into the skin – I’d give it five minutes before getting dressed afterwards – it keeps your skin well hydrated and nourished for hours.
  • I don’t have any stretch marks but this lotion certainly helped ease my itchy skin as it stretched during pregnancy – probably due to its vitamin E, shea butter and elastin content – and it smells divine: just like chocolate! And at £3.15 for a 250ml bottle you can’t go wrong.
  • Natalie’s score: 5

MFM mum Lisa Clark

  • The massage lotion is quite a thick cream but it soon thins. It spreads evenly and soaks in well, without leaving any residue behind.
  • I’m really not a fan of the Palmer’s cocoa butter formula products’ scent. It has a weird artificial chocolate smell, which I find pungent and sickly sweet.
  • At around £4 for a 250ml bottle, this product is fantastic value for money and won’t break the bank to use throughout my pregnancy and beyond. I will use it again.
  • Lisa’s score: 3

Read the full Palmers Cocoa Butter Massage Lotion for Stretch Marks review here.

Available from: Superdrug


5. Palmers Cocoa Tummy Butter, £3.99 for 125g

Overall score: 3.5 out of 5

What our testers say…

MFM mum Becky Gower

  • This Cocoa Butter is easy to rub into your skin, but it is slow to absorb. It’s much better used as an evening cream so you don’t have to get dressed straight after rubbing it in.
  • It doesn’t claim to work on existing stretch marks and I haven’t found any difference on my existing stretch marks. But it left my skin feeling incredibly nourished and moisturised which is part of the battle.
  • I would definitely use the tummy butter again, it smelt delicious and felt the nicest on my skin. It’s great value and easy to find in high street shops and supermarkets.
  • Becky’s score: 4.5

MFM mum Caroline Carpenter

  • I found it quite hard to get a good amount out of the pot, I literally had to dig it out. I had to rub it in my hands to warm it up to be able to spread it on my tummy.
  • Once on, it did give great coverage and you felt if you had dry skin or stretch marks already this would help.
  • For my skin I found this product a little heavy but I know some women experience very dry skin during pregnancy so I would recommend it to them.
  • Caroline’s score: 2.5

MFM mum Georgina Rodgers

  • I didn’t find it the easiest cream to apply due to its solidity. Because you have to scrape it out, it often ended up stuck under my fingernails. It also needs to be rubbed in really well, which can be time-consuming.
  • After application, my skin did feel extremely supple and smooth, so it works very well and I found it does actually reduce existing lines.
  • Another big plus is the low price point; this product offers exceptional value for money.
  • Georgina’s score: 4

Read the full Palmer’s Tummy Butter review here.

Available from: Superdrug


6. Remescar Silicone Stretch Marks Scar Cream, £24.99 for 100ml

Overall score: 3.5 out of 5

What our testers say…

MFM mum Caroline Carpenter

  • A very light, non-scented cream. It was so light that I wasn’t sure if I should use more. It is so easy to rub on your skin, as it is quite thin. I am used to slightly heavier creams, especially since becoming pregnant, as I was so paranoid about stretch marks.
  • Not keen on was the scent, it smelt a little odd.
  • I had no fear of this cream marking my clothes or having an overpowering any perfume I was wearing.
  • Caroline’s score: 3.5

MFM mum Neri Sizer

  • It promises to “stimulate the production of collagen” by covering the scar or stretch mark in a thin, invisible film of silicone, but didn’t work on my existing stretch marks, but after using it for over three months and can see very little difference.
  • I found that the Remescar didn’t have a nice smell, it was too slight for me, I like to smell of a body lotion.
  • As it is so light i didn’t find it moisturising qualities up to scratch and left me feeling like I hadn’t applied any cream at all.
  • Neri’s score: 2.5

MFM mum Sandra Bolla

  • You might not get as much product with Ramescar as other stretch mark creams and oils, but you only need to use it sparingly, so a little goes a ling way – sorry for the cliché there.  I had to fight the urge to saturate my stomach with it, but after using it I noticed my skin felt smooth and really soft.
  • And if you’re sensitive to smells, which is very likely when you’re pregnant, this is the cream for you as it’s delicate and not overpowering.
  • Sandra’s score: 4 out of 5

Read the full Remescar Silicone Stretch Marks Scar Cream review here.

Available from: Boots


7. Unity Beauty Complete Duo Stretch mark oil and cream, £35 for 80ml

Overall score: 5 out of 5

What our testers say…

MFM mum Charlotte Allister says:

  • I absolutely loved the smell and the texture of the serum. It was delicately fragrant not ‘perfumey’ if that makes sense.
  • The texture was lovely, the combination of the oil and cream together made it very silky and absorbent. Exactly what you want from a product of this type.
  • It is very easy to absorb, it spreads nicely all over your bump and absorbs quickly.
  • I love the fact it has  no parabens, petroleum, sulpahtes, DEA, Phenoxyethanol and other nasties. The products are 94% natural, suitable for vegans and not tested on animals.
  • I am religious with my pregnancy skin care routine and I haven’t had any so far and I have been using Unity Beauty Essentials.
  • At first glance the products are more expensive than others on the market. However, when you take into account the ingredients, the beautiful packaging and gorgeous product itself –  I can honestly say it’s good value for money. I will be buying more that’s for sure.
  • I would absolutely recommend this product
  • Charlotte’s score: 5

Available from: Unity Beauty Essentials


8. Bio Oil, £8.99 for 60ml

Overall score 3.5 out of 5

What our testers say…

MFM mum Georgina Rodgers

  • It’s easy to apply and absorbs but you need to wait about 3-5 minutes before putting on clothes, so they don’t mark.
  • The fragrance is ok, which is ideal when you are pregnant and your sense of smell can be very sensitive.
  • After using it my skin felt supple and my existing lines slightly reduced.
  • Georgina’s score: 3.5

MFM mum Natalie Brown

  • Non-greasy and rubs into your skin without leaving a sticky residue.  It did make the feel of my skin more comfortable.
  • Wasn’t keen on the smell, which to me is slightly clinical, and with a screw top the bottle and lid got greasy very quickly.
  • I don’t think I’d buy this product again: at £5.99 for 60ml it’s quite expensive and for me it didn’t deliver value for money.
  • Natalie’s score: 3

MFM mum Becky Gower

  • Easy to use and rubs in easily but it does take a long time to absorb though and my skin felt moist for a while. I had to wait around 10 minutes before getting dressed.
  • I will definitely continue to use it, especially after the birth as it is designed to lessen the appearance of existing stretch marks.
  • I don’t think I could use it daily though as I find the oil takes too long to settle on my skin.
  • Becky’s score: 3

Read the full Bio Oil reviews here.

Available from: Boots


9. Mustela Stretch Mark Recovery Serum, £17.95 for 75ml

Overall score 4 out of 5

What our testers say…

MFM mum Charlotte Allister

  • The texture of Mustela’s Stretch Mark Recovery Serum is very light and easily absorbed which was a welcome change from so many creams and serums I have tried before, you certainly don’t spend the rest of the morning with a damp t-shirt. I don’t usually like overly fragranced products, however I was pleasantly surprised by the smell of Mustela’s product which is floral, not medicinal like the packaging suggests and quite nice to wear.
  • It was very easily absorbed for a stretch mark products. I would usually need to allow around 5 minutes for other products before dressing but this was well absorbed and I cold dress with in a minute or two.
  • I certainly prefer to use products are that natural, and although Mustela’s ingredients are not all natural, they are paraben, phthalate and phenoxyethanol free which is always a bonus.
  • I would say it’s a little pricier then the average stretch mark product, but the serum is worth the extra investment as it feels nice, is easily absorbed and smells lovely.
  • I would recommend it to pregnant women looking for a product to relieve an itchy bump or to anyone wanting a stretch mark product that absorbs quickly.
  • Charlotte’s score: 4

Available from: Escentual


Here’s more vital information about stretch marks…

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