Why Aldi’s Mamia won Gold for MadeForMums’ Parenting Brand of the Year 2020
A roaring success at this year’s MadeForMums Awards, Aldi’s exclusive Mamia Range offers baby-friendly products and pocket-friendly prices
When it comes to your little one, it’s only natural to want the very best for them. And while it’s easy to assume the best products are the more expensive ones, Aldi’s Mamia range has proved time and time again that great quality doesn’t have to break the bank.
Winner of the coveted Parenting Brand of the Year prize at this year’s MadeForMums Awards and a huge hit with family home testers, this multi-award-winning baby range really is loved by parents and their babies.
From leak-proof nappies and skin-friendly wet wipes to organic baby foods, here are just some of its top, mum-approved products...
Mamia Ultra Dry Air System™ Nappy – Size 4+
As well as offering great value, testers found these nappies to be flexible, comfortable and ultra-absorbent. They’re also dermatologically tested, which provided great reassurance to parents whose kids have sensitive skin.
“This, for me, is the best positive about the nappy: they effectively do what they’re supposed to do,” raved tester Amy, mum of 1. “They don’t leak, and last up to 12 hours, so our son is fine overnight. I have tried other brands of nappies that leak and don’t last as long as these.”
Mamia Ultra Dry Air System™ Nappy – Size 6
If you’re looking for toddler nappies, the MadeForMums home testers agreed these were just as good as high-end brands they’d used. Like other nappies across the Mamia range, they come with the Ultra Dry Air System, which distributes liquid evenly to ensure dryness. In addition, they feature flexible leg cuffs, a slim design and extra secure tabs, so they’re great for active toddlers who are always on the move.
Tester Amy, mum of 3, praised: “They do the job perfectly – they fit well with no leakage and work great throughout the night. They’re not too thin and the tabs worked well so they always pulled on and off without ever breaking or not sticking.”
Mamia Ultra Dry Air System™ Nappy Pants – Size 6
With an unbeatable combination of softness and sturdiness, these nappy pants secured the gold award. All testers valued the stretch and strength of the nappy’s sides, which make it easy for toddlers to get them on and off. They also loved the comfort they provided and the superior absorbency – all for a brilliant price!
“These were very absorbent, especially overnight. They were easy for my 2-year-old to pull up and down himself, and they’re great value for money,” applauded tester Amanda, mum of 2. “I loved that they were soft on my son’s skin but still made from sturdy material.”
WASHES & WIPES
Mamia Extra Sensitive Baby Wipes
If your little one has sensitive skin, these gold standard wipes will be a welcome addition to your baby bag, and have been dermatologically accredited by the Skin Health Foundation. Home testers raved about the wipes and were all converts to the product, unanimously praising their effectiveness and value – a worthy Gold winner if ever there was one!
Tester Sarah, mum of 2, said: “I can’t fault the quality of the wipes. They’re thick enough, moist enough and seem to hold together better than some other wipes. They do everything that you need a wipe to do for a fraction of the price of other wipes.”
Mamia Biodegradable Baby Wipes 60 pack
These biodegradable wipes are great for a number of reasons. Not only are they fantastic value for money, they also managed to clean even the muckiest of faces and highchair surfaces when put to the test by the MadeForMums Awards judges. They also performed well in the biodegradability spot test. Family home testers were blown away by their strength, softness, effectiveness and eco-friendliness.
“We loved this product so much that we’ve been out and bought more!” enthused tester Teri, mum of 1. “This is such a great price for the product considering they are biodegradable and great for sensitive skin. They work really well.”
Mamia Toddler Wipes
If you’re in the process of potty training your toddler, the Mamia Toddler Wipes are beyond handy as they contain lots of moisture, helping to clean little bottoms quicker! Testers loved that they are also biodegradable and flushable – what’s not to love?
Pleased tester Zahrah, mum of 5, said: “The wipes are really good. They are great quality at a fab price. They are fragrance free so good for little ones’ bums. They are also very moist so you use less, meaning they also last longer.”
Mamia Bedtime Bath
Not only does this bath wash have a budget-friendly price, you’ll also find a little goes a long way. It boasts a mild yet pleasant scent, so it’ll have your child smelling fresh and clean, as well as soothed and ready for sleep!
“This matches more expensive products from different brands,” raved tester Jodie, mum of 1. “It is really good quality for the price. The smell was gorgeous and it didn’t smell artificial. I hardly had to use any to do one bath. It also has an easy to use spout – good for home use.”
Mamia Breakfast Pouch – Mango
Completely organic, convenient and cost-efficient – it’s no wonder these mango pouches scooped gold at this year’s MadeForMums Awards. What’s more, you can use a pouch for more than one sitting (over a period of up to 48 hours), as long as it’s refrigerated. One impressed mum also highlighted the fact it contains almost a third mango – which can be a little trickier to prep than other fruits – making it stand out from similar on-the-go pouches.
Tester Justyna, mum of 1, said: “I think this is a good quality product for a very good price. I want to buy more for my son for his breakfast. I can take this everywhere to feed him.”
Mamia Tomato Wheels
These light, airy snacks are perfect for little hands who like to feed themselves! They also contain vitamin B1, are free from artificial flavourings, colourings or preservatives and are made using organic corn. Family home testers also raved about their great value and ability to keep children going until it’s time for a proper meal.
“The appeal to children is great,” enthused tester Danni, mum of 6. “The idea of having wheels as an edible snack, plus relating it to the wheels on the bus nursery rhyme, is fun, exciting and contributes to early learning.”
Mamia Greek Yogurt – Berry
Parents loved that these pouches were free from “nasties” – they’re gluten-free and 100% organic with no added sugar. There hasn’t been any scrimping on the taste either, as they’re both flavoursome and creamy. The pouch packaging was also a hit with mums in need of an on-the-go snack – they don’t even need to be stored in the fridge!
“Really nice product and great value for money,” praised tester Selina, mum of 2.
If you’re ready to try some of the range, it’s worth keeping an eye out for Aldi’s popular Specialbuy events, which showcase just how far your money can go when you shop smart!