Announcing the categories for the 2020 MFM Awards

Take a look at the list of our categories for the MadeForMums 2020 Awards

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It’s that time of year again and we are thrilled to announce that the MadeForMums 2020 awards are now open!

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Building on the fantastic success of the 2019 MadeForMums Awards, we will once again recognise and reward the very best products, brands and services currently available in the parenting industry.

Being the number one website the in the UK for professional parenting reviews, our huge teams of experts, mums and dads (and their children) are ready to thoroughly test products and award them with coveted Gold, Silver and Bronze medals.

Here is the full list of the 84 categories – together with the criteria our judges will use when shortlisting and judging the products, brands or services that are entered.

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Pushchairs

All products in this group will be judged on, ease of use and effectiveness, innovation, look, design and whether it’s worth the price tag

  •  Newborn pram/pushchair under £500
  •  Newborn pram/pushchair over £500
  •  Travel system package under £500
  •  Travel system package over £500
  •  Lightweight buggy
  • Double or convertible buggy under £500
  • Double or convertible buggy over £500
  • Compact folding pushchair
  • Running/jogging pushchair
  •  Pushchair accessory

Carriers, slings and wraps

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Carrier
  •  Sling /wrap

Family travel products

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Family travel product under £15
  •  Family travel product £15-£50
  •  Family travel product over £50
  •  Travel cot
  • Family holiday provider
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Toilet and potty training

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  • Toilet/potty training product

Baby bathtime and skincare

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Baby & child skincare product
  •  Baby bathtime accessory
  •  Baby skincare brand
  •  Baby & child hair and body wash

Family health and babycare

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  • Soothers & dummies
  • Tethers & teething products
  • Hero health product for parents
  • Hero health product for babies & children
  • Home safety product
  • Maternity/nursing bra
  • New mum toiletries & products

Pregnancy products

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Pregnancy skincare & toiletries
  •  Hero pregnancy health product
  • Stretchmark cream
  •  Pregnancy/nursing pillow
  • Pregnancy fashion & maternity/nursing wear

Nappies and changing

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  • Newborn/infant nappies – up to size 2 (8kg max)
  • Baby nappies – sizes 3 & 4 (12kg max)
  • Toddler nappies – sizes 5 & 6 (14kg max)
  • Pants style nappy
  •  Eco-friendly nappies
  • Nappy changing accessory
  •  Wet wipes
  •  Nappy rash product
  •  Changing bag
  • Biodegradable/eco-friendly wet wipes
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Bedtime

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Bedside/co-sleeper crib
  • Portable sleeper – basket, pod, carrycot
  •  Monitor
  •  Baby & child sleepwear
  • Baby & toddler sleeptime product

Nursery

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Baby bouncer/swing/seat
  •  Nursery accessory
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Breastfeeding

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Breast pump
  •  Breastfeeding accessory
  • Breastfeeding top/cover

Bottlefeeding

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Baby bottle
  •  Bottlefeeding accessory
  •  Steriliser

Weaning and family food

All food categories and cook books will be judged on taste, texture, nutritional benefits, ease of use and packaging, appeal to parents and children, quality of content and quality of product and whether it’s worth the price tag

  •  Weaning and feeding product
  • Cup/beaker
  •  Highchair & booster
  • Baby food
  • Organic baby food
  • Toddler and child food
  • Organic toddler and child food
  • Baby and toddler snack
  • Organic baby and toddler snack

Enter your product, brand or service into the MadeForMums Awards 2020

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Books, gifts and apps

All products in this group will be judged on innovation, appeal to parents and children, quality of content and quality of product, except the parenting and family apps, which will be judged on innovation, appeal, ease of use, value for money, technology, quality of product and design

  •  Baby & toddler book
  •  Preschool book
  •  Book for children 5-8 years old
  •  Book for children 9-12 years old
  •  Childrens’ book series
  •  New baby gift/keepsake
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Shopping & Lifestyle

All products in this group will be judged on design, quality and value for money, except the Everyday Parenting Essential category and the Subscription Box category, which will both be judged on innovation, appeal to parents and children, quality of content and quality of product

  •  Newborn and baby fashion range
  •  Childrens’ clothing range
  •  Childrens’ shoe range
  •  Everyday parenting essential
  •  Subscription/gift box and services
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Special Awards

All products in this group will be judged on innovation, appeal to parents and children, quality of content and quality of product.

  • Innovation of the year – for parents
  • Innovation of the year – for children
  • Can’t live without parenting product
  • Parenting brand of the year
  • Sustainable/eco-friendly product
  • Technology products for babies and families
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Category changes

We believe we have the most comprehensive parenting awards in the UK and so have quite a few categories.  Sometimes this can lead to products being placed in one category, when it would be better placed in another.

In those  exceptional occasions, we will move entries into more appropriate categories, to give it the best chance when shortlisting and judging.

Unfortunately we won’t be able to let entrants know about the category move before the results are announced.

Product samples

We will only request samples after the shortlisting stage. We will request 3 samples of all shortlisted product.  Please note, your product cannot be considered for judging if requested samples are not sent.

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Car seats

This year, we have made the decision to remove car seats from the Awards categories. Car seats need to be carefully tested using the right car model and aged child for each product – by using a combination of journalist reviews, industry experts and feedback from real mums and dads at home, we believe this will give us the true 360-degree perspective needed to identify the very best car seats in this fast-moving sector. We’ll be revealing more details shortly.

Enter your product, brand or service into the MadeForMums Awards 2020

Got a question? Check out our Awards 2020 FAQs

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