The average 10-year-old owns more than 230 toys, worth around £6,603, according to new research.
However, the study of 3,000 parents also revealed that children are only playing with around £330.15 worth of their toys. That’s just 12 toys or 5% of their collection a day.
“Parents can’t help but indulge their children, and there’s nothing nicer than seeing a child show pleasure and gratitude for a new toy,” said Neil Gray, from dreamtown.co.uk, who commissioned the research.
“But different toys have appeal for different reasons – some toys, such as play houses, board games or construction kits, are timeless and therefore have real longevity, others will come and go depending on the playground craze of the moment or peer pressure.
“So it stands to reason that while a child will love any toy when they are first given it, they are bound to play with some more than others.”
The poll also revealed that many mums and dads believe their child receives a staggering £660.30 worth of toys every single year, spending up to £356.74 on birthday and Christmas presents alone.
The average 10-year-old is likely to own the following collection of toys:
AVERAGE CHILD’S TOY COLLECTION
14 x Construction sets
14 x Board games
33 x Cars
12 x Train tracks/sets
16 x Puzzles
13 x Dressing up
21 x Action figures
28 x Vehicles
12 x Car tracks / sets
29 x Cuddly toys
17 x Dolls and playsets
16 x Arts and crafts sets
13 x Robotic / electronic