Jessica Alba launches app for eco-friendly parents

Actress proves her green credentials...


Mum-of-two Jessica Alba, actress and co-founder of eco-friendly brand The Honest Company has launched an app for eco-friendly parents.


Speaking on an episode of the US chat show Valley Girl Show, Jessica announced the release of the Honest Baby app, which she describes as “basically a tracker” where parents can monitor their child’s feeds, sleep schedules and doctors appointments. 

As a mother of two, Jessica’s inspiration for the Honest Company came from her own experience of looking for baby and home products free from toxic chemicals. 

Jessica told the Valley Girl Show, “I felt like corporations were making these very important decisions about what goes in my home.”

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