To coincide with the end of World Breastfeeding Awareness Week (1st– 7th August), a new survey into breastfeeding has revealed that almost half of UK mums questioned didn’t feel they received enough support with breastfeeding from their midwife or health visitor. That figure compares to 27% who said the same last year.
80% admitted they were worried breastfeeding would hurt or that their baby wouldn’t latch on properly.
The survey, carried out by breastfeeding product manufacturer Lansinoh, revealed that three-quarters of the 1,200 mums surveyed said that more midwives are the key to improving breastfeeding rates in the UK.
And it seems there’s a cultural influence on whether mums chose to breastfeed. 86% of UK mothers felt breastfeeding was the best option for their baby, compared to 98% of mums in Turkey and 79% of mums in the US.
InSweden and Finland, more than half of women are still breastfeeding at 6 months, with formula milk only available on prescription
38% of mums also admitted that their main fear was breastfeeding in public, with more than a quarter saying it was attention seeking, embarrassing or wrong.
Nearly two in five said that more pictures of celebrities feeding in public would make them feel more comfortable doing it themselves.
Meanwhile, as reported on MadeforMums, New York mayor Michael Bloomberg hit the headlines last week as mummuy bloggers reacted angrily to his Latch on NYC campaign that has asked hospitals to lock away baby formula and only give it to new mums if absolutely necessary.