Inside the MadeForMums Awards 2018 judging week!

In addition to our 100s of home testers, we invited experts, journalists and celebs to join us for the in-house judging at this year's MadeForMums Awards. Here's what we got up to...


It’s an exciting time here at MFM HQ – for the MadeForMums Awards 2018 judging is officially under way.


The team, along with a panel of experts, journalists and celebrity parents, as well as 100s of mums and dads at home, will be putting in over 3,000 hours of judging to decide which of the shortlisted products will be crowned our winners.

From lightweight buggies to heavy-duty strollers, car seats to slings – and covering products for when bump’s still growing, baby needs changing and toddler needs a bedtime story – it’s safe to say our awards cover just about *every* parenting essential.

Here’s where you can find out what we got up to during our in-house judging week…

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Day 5: Thursday 8 Feb 2018

Our last day of judging has been a cracker – we were joined by pregnant Big Brother star Laura Carter, TV’s Sarah Cawood and dad blogger Adam Riches aka The Honest Dad.

Our expert team have been testing everything from pregnancy essentials and new innovations, to cribs, cots and all things sleep ???

Here’s a little look at the day…

(Pro pics ? by Joshua Darby/Immediate Media)

laura carter madeformums awards
sarah cawood madeformums awards
magda sarah madeformums awards
laura carter madeformums awards
sarah cawood madeformums awards

Sadly, it’s our last day of judging, but we’ve had an absolute blast ?

Day 4: Wednesday 7 Feb 2018

It’s been a brilliant day here at MFM HQ – as celebrity guest judges Ferne McCann (with baby Sunday!), Love Island‘s Cara De La Hoyde and Nathan Massey, Eternal’s Kelle Bryan, TV’s Anna Williamson and The Crown/Lovesick actor Daniel Ings all got stuck in!

Our panel of stars tested a series of lightweight buggies – in addition to a variety of baby clothes, sleepers and baby mattresses.

We also debuted the MadeForMums balloon wall. Here’s a look at what we got up to…

(Pro pics ? by Gary Moyes)

ferne and sunday madeformums awars
madeformums awards ferne judging
tara and dan ings
dan ings judging
kelle bryan madeformums awars 2018
madeformums awards ferne buggy
ferne cara nathan kelle magda
daniel ings madeformums awards highchair
nathan and cara madeformums awards
nathan massey kelle bryan cara de la hoyde
ferne cara nathan anna kelle
kelle bryan madeformums awards 2018
nathan and cara madeformums awards

We had a great day, and so we’d like to thank these guys for all their help in making the day so special (in addition to our lovely cupcake providers, ofc):

Party Delights (for the fab yellow and star-shaped balloons in our wall)
Bubblegum Balloons (for the MadeForMums/tasselled balloons)
Cawston Press (for providing delicious fizzy and fruity juice)
Mr Fitzpatrick’s (for their delish no added sugar cordials)
Scavi & Ray (for the yum alcohol-free prosecco)
Eisberg (for the bottles of alcohol-free red and white sparkling wine)

thank yous


Day 3: Monday 5 Feb 2018


Day 3’s been a big day for lightweight buggies and travel systems!

We’ve spotted Phil & Teds, the new Bugaboo Fox, the Diono Quantum and a pram from Billie Faiers’ My Babiie collection among the shortlisted strollers being tested.

Our judges – including sleep expert Lucy Wolfe, MFM superfan Claire Hamilton and writer @thismummytries – also tested out the shortlisted skincare products…

sniffing skincare products mfma18

Here’s the team giving ’em a good sniff!

Day 2: Friday 2 Feb 2018

hazelann williams
magda ibrahim

Our 2nd day was a big day for baby carriers and slings! We had Rachel Coy, founder of the North East Sling Library, join us for the day.

Here’s reviews editors Hazelann Williams and Magda Ibrahim getting stuck in with the testing…

You’ll see Hazelann’s carrying a doll here. They’re weighted to match the weight of a real baby – to help us fully judge each sling’s potential.

It might look fun and games – but we’re judging on a non-stop schedule! That fake baby is heavy, you know ???

So, we’ve kept our judges well fed with these delish red velvet cupcakes from Hummingbird Bakery

red velvet

AND our very own personalised MadeForMums cupcakes from the amazing team at Crumbs & Doilies. We wish we could get away with having these in the office every day ?

madeformums cupcakes

Day 1: Thursday 1 Feb 2018

car seat testing

Our first day of judging was a big one for car seats – our judges looked at safety, ease of use and effectiveness, innovation, look and design, and value for money.

We’ve got 6 categories for car seats in total:

  •  Infant/Group 0+ car seat
  •  Multistage/combination car seat
  •  Group 2/3 car seat
  •  iSize car seat
  •  Rotating car seat
  •  Rear-facing for longer car seat.

Above are just a few of the seats we tested, along with some of the shortlisted rockers and baby chairs being tested!

Who won the MadeForMums Awards 2017?


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