The best toiletries for newborns, babies and toddlers

These award-winning skincare and bath products will keep your little one’s hair and body feeling clean and soft, and smelling great


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1. Good Bubble Little Softy Moisturiser with Prickly Pear Extract, £3.99

Type: Moisturiser

Awards: MadeForMums Awards 2019 Baby skincare product – Joint Gold

Having successfully gained investment in the Dragons Den, Good Bubble has become a popular choice for mums seeking naturally-derived, organic toiletries with skin-loving, free-from ingredients which are also cruelty free and a vegan brand.

The Gruffolo collaboration has justly become a bestselling range and this Little Softy Moisturiser is perfect for all babies, including those with sensitive and eczema-prone skin. Mild and gentle, it’s lovely to use and gained instant accolades from our judges.

MFM judge Becky Dickerson says: “We loved that it was both cruelty free and vegan as well as being free from most nasties and it was a great moisturizer. Big thumbs up.”

MFM judge Pundeet Bhandal says: “Two of my children have eczema and they both said it was easy to apply and didn’t sting. The cream had a nice consistency and with a pleasant aroma.  Glad to know it is cruelty-free and free from commonly-used chemicals.”

Available from: AmazonBoots and Ocado


2. Weleda Baby Calendula Shampoo & Body Wash, £3.95

Type: Skincare & cleanser

Awards: MadeForMums Awards 2019 Baby wash product – Gold

Weleda is famed for its natural and organic products, and its collection of delicately fragrant Calendula products was named our gold winner. Weleda teamed up with midwives and pharmacists to develop the range, and this lovely shampoo and body wash has been dermatologically tested on infant skin prone to eczema and dermatitis. It is also suitable for vegans.

MFM judge Madeleine says: “The smell is lovely and it comes in an easy to open bottle which can be used one-handed.

MFM judge Magda Ibrahim adds: “We love the fragrance and natural ethos of this product and that the packaging is recyclable.”

Available from: AmazonWeleda and Boots


3. Kokoso Baby Skincare Happy Scalp Cream, £7.99

Type: Skincare

Awards: MadeForMums Awards 2019 Baby skincare product – Joint Gold

A coconut-based cream combined with organic aloe vera and celery seed extract, it is designed to soften, soothe and smooth thus naturally restoring the balance of oily or dry skin to keep sensitive heads happy and pure.

It is safe to use from birth, but can also be used on anyone in the family suffering from an unhappy scalp condition.

MFM judge Laura says: “I love this cream. It’s easy to apply in the morning or whenever you want to and you can see a difference straight away. It keeps my baby’s scalp moisturized and free of any cradle cap.”

Available from: Kokoso and Boots


4. Mini U Bang Fizzy Whizz 6 x 50g Bath Bombs, £7.99

Type: Bathtime

Award: MadeForMums Awards 2019 Baby Wash Product – Silver

Bathtime turns into a fizzing surprise with these Mini-U bath bombs as hidden sponges spring out once the bath bomb dissolves.

Great for water play while learning about colours and colour mixing since each bomb adds a little colour and scent to the water.

MFM judge Becky says: “These made bathtime so fun that my children couldn’t wait for the next one! They smell lovely, fizz up so well and it was great fun discovering which sponge was hidden in the middle!”

MFM judge Magda pointed out the great gift possibilities, saying; “Very cute product for bathtime and love that there’s a surprise sponge inside. Great stocking filler for children.”

Available from: Amazon and Mini-U


5. Kokoso Baby Skincare Gentle Hair & Body Wash, £9.99

Type: Hair and Body wash

Award: MadeForMums Awards 2019 Baby Wash Product – Joint Bronze

Suitable for eczema-prone skin, this gentle organic coconut oil shampoo and bath wash has an ultra-mild formulation.

A  free-from nasties product, it is designed to be kind and gentle to sensitive skin, making it suitable for daily use as well as a gift item.

MFM Consumer & Reviews Editor and mum of 2 Christy says: “Not as organic as it could be but a good premium price for a nice gift. Smells nice without being too heavily scented.”

MFM judge Sonali Hindmarch adds: “A lovely hair and body wash that made my toddler’s (curly) hair much softer than his regular shampoo! It didn’t bubble or froth, but it felt really soft on my skin when I tried it, and on my little one.”

Available from: Amazon, Kokoso and Ocado


6. Bloom & Blossom The BFG Bath, Book & Bedtime Range – Dream Catcher’s Pillow Spray, £7.50

Type:  Bedtime

Award: MadeForMums Awards 2019 Baby Skincare Brand – Gold

Dreams are mystical things according to the BFG, which is why Bloom & Blossom teamed up with The Roald Dahl Story Company to create this product range so to encourage all the family to sleep well and dream big.

With products ranging from the Dream Catcher’s Pillow Spray to the Snapper Whipper’s Shampoo, it combines nicely with a BFG story at bedtime!

MFM judge Heidi says: “I love the idea of combining the bath and bedtime products, lovely concept and great products.”

MFM judge Josh adds: “I love this set for bedtime. Nostalgic for a parent using Roald Dahl, and a character children can identify.  It’s very creative I would love to receive this or buy it myself.”

Available from: Amazon and Boots


7. Jackson Reece Kinder by Nature Natural Baby Body Wash, £7.73

Type:  Skincare

Award: MadeForMums Awards 2019 Baby Skincare Brand – Silver

Washing away floor dirt, finger foods and playground grime can be a challenge when your little explorer has sensitive skin.

This gold-award winning body wash is part of a range that is designed to be kind to the environment as well as to children. Almost all the ingredients are derived from renewable vegetable or plant extracts, it’s cruelty free and it’s made in the UK.

Even children with eczema can happily foam up, and it ticks off the sensitive skin checklist too (pH balanced, hypoallergenic and dermatologically approved).

MFM judge James says: “I absolutely lovely product. It soaps up nicely, and our little one loves it. Really reassuring to know how natural and safe it is, and lovely packaging too. I was very surprised to see it was only £3.99.”

MFM judge Lindsey adds: “Lovely soothing baby wash – my little boy loved the feeling of it being rubbed in. It’s very comforting for his dry skin, easy to apply and you don’t need much.”

Available from: OnBuy


8. Shea Moisture Raw Butter Chamomile Argan Oil Baby Wash and Shampoo, £14.99

Type: Bathtime

A calming, comforting product which is gentle enough for everyday use.  It contains a variety of natural botanical extracts and oils such as Chamomile and Argon combined with Shea Butter.

Sulphate-free and free from animal testing, Shea Moisture aims to create natural, sustainably-produced products containing no nasty ingredients.

The products are based on recipes handed down through the family for over a hundred years.

Available from: Amazon


9. Baby Kingdom 2-1 Hair and body wash, £17.95

Type: Skincare

Awards: MadeForMums Awards 2019 Baby wash product – Joint Bronze

Dermatologically tested, Baby Kingdom’s 2-1 Hair and Body Wash locks moisture into the hair and skin, and helps soothe and clear dry scalps.

Vegan friendly, it is hypoallergenic using ingredients like Aloe Vera, Chamomile and Nettle extracts.

MFM judges all commented that it was an expensive, but lovely product.

MFM Jenny says: “This has a lovely subtle smell but it’s not very moisturising and expensive for what it is.”

Available from: Baby Kingdom, My Beauty Bar and Amazon


10. Weleda Baby Calendula Oil, £10.95

Type: Skincare

Awards: MadeForMums Awards 2019 Baby Skincare Product – Silver

Gentle, organically certified and free from all mineral oils and additives, Weleda Baby Calendula oil has a multitude of uses when it comes to nourishing, cleansing, massage or treating cradle cap.

Having been around since 1959, it has been time tested over generations of babies.

MFM Consumer & Reviews Editor and mum of 2 Christy says: “A little goes a long way – used sparingly this is a lovely more natural alternative to top selling baby oils.”

MFM judge Laura adds: “My son has eczema so I have used various oils, ointments and lotions on him. This one is easily absorbed, helped clear up nappy rash and cradle cap and was an easy and light massage to use when he was tiny.”

Available from: Amazon and Weleda


11. Childs Farm baby moisturiser, £3.99

Type:  Skincare

A light and luxurious formulation made with organic coconut oil, which is ideal for baby massage or simply soothing sensitive areas. The cream also contains grapeseed, baobab and olive oil, great for keeping skin soft and hydrated.

Part of the award-winning Childs Farm Newborn and Baby range, the moisturiser can be used all over baby’s body and is suitable for eczema prone skin. Pregnant mums might like to steal a bit to rub into their bump too.

MFM judge Magda Ibrahim says: “I love the clinical trials this product goes through, as it is very reassuring that so many families have tried it and found it works well, even on eczema. The pump action makes it easy to use and it feels light and non-greasy.”

Available from: Amazon, Boots and Tesco


12. Aldi Mamia Baby Bedtime Bath & Shampoo, 69p

Type: Baby wash

Aldi Mamia are proving to be one of the best supermarket baby ranges and is steadily being extended.

This is a lovely mild baby shampoo suitable for all ages, and enriched with vitamin E. MFM judge Stacey Jones says: “I used this for the bedtime bath and for the price and size, I thought it was very good. It had a slight lavender smell but not overpowering. I’m not sure if it helped with sleep, but I would keep using it.”

Available from: Aldi


13. Natralus Australia My Little One Relaxing Touch Massage Oil 125 ml, £11.75

Type: Skincare

Natralus’ collection of gentle, yummy-smelling products for babies is made in Australia using organic, natural ingredients such as paw paw with shea butter, oatmeal extract, calendula, aloe vera, rosehip and jojoba oils. This massage oil is a soft moisture retaining product which is kind to sensitive skin and with a soft, natural fragrance. It is also great for easing stretch marks too!

MFM judge Catherine Howarth says: “It claims it can be used for a lot of things so for the price I think it’s a good product for the whole family.”

MFM judge Jenny Yu says it’s “nice and thick but a bit sticky. Positives is that it has a great ingredient list but still a tad pricey.”

Available from: Amazon and ChemistUK


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