BBHugme pregnancy pillow review

Our rating 
4.1 out of 5 star rating 4.1
User rating
£140.00 RRP

In a nutshell

A long, mouldable, versatile pregnancy pillow that is a worthy investment if you require help getting comfortable during pregnancy
5.0 out of 5 rating 5.0
4.0 out of 5 rating 4.0
Ease of cleaning
4.0 out of 5 rating 4.0
4.0 out of 5 rating 4.0
4.0 out of 5 rating 4.0
Worth the money
3.5 out of 5 rating 3.5
Pros: Seriously comfortable, washable, adaptable for different needs and body types, full-body length, premium product, aesthetically pleasing, can be a nursing pillow and baby pod, transportable, reasonably light.
Cons: Expensive, takes up a lot of space
Skip to view product specifications

Key features of the BBHugme pregnancy pillow:

  • Type of pillow: Pregnancy support
  • Price: £139
  • Made from: OEKO-TEX certified cotton/elastane mix, bbhugme™ Pebbles made from BPA-free silicone
  • Washing instructions: Machine washable at 40 degreepregnancy pillow

At around £140, dependent on exchange rates and where you buy, the Bbhugme pillow is right at the top of the price bracket for pregnancy pillows and then some. In comparison, the innovative Dreamgenii pregnancy support pillow has an RRP of £44.99, while the Summer Infant Body Support pillow retails at £39.99.

Available in lovely, muted tones, the Scandi-cool product has a premium stylishness in exchange for your considerable buck – and the health credentials you’d expect. The makers say it’s developed by three top female Norwegian chiropractors with a specialism in pre- and post-natal care, designed to adapt to your changing – and individual – body.

You can buy the BBHugme pillow from Scandibørn

The pillow is designed to support your belly, lower back, pelvis, knees and ankles. A long full-sized sausage-shaped pillow, filled with small beads, you stuff the shape into your chosen, washable cover and then secure it with their special ‘pebbles’ at each end… so it looks a bit like a cracker, with material hanging out the end. You can then pull the pebbles tighter or looser around the pillow, thereby choosing how hard or soft you want it to be.

The pillow is designed to be hugged, basically. Moving down the body, the idea is it’s propped under your head, cuddled between your arms, slipped around or below your bump before you wrap your legs either side of it. Think a sloth hugging a tree branch. At 150cm x 20cm, the pillow should be long enough to support most all the way down the ankles, unlike many of its competitors.

The ends of the pillow can be tied around your waist and used as a back support when sitting, and later as a breast-feeding pillow. You can also buy an additional cover (around £37) which you stuff the sausage in, and which converts it into a baby pod for your child to lie in.


I loved, loved, loved the Bbhugme pillow, which gave me so much comfort. I’ve had pelvic girdle related pains, which I find considerably eased when my legs are well supported away from each other as I relax and sleep. In pregnancy yoga I’d used big, hard bolsters during relaxation times and was desperate to have something similar at home.

While I didn’t really use the pillow under my head and neck, I slept soundly and comfortably, wrapped around the Bbhugme and found that on the days I stayed at a friend’s house and didn’t have it, my hips flared up again.

There was something about the beans inside and the smooth, soft cotton that I found instantly soothing, and that helped me relax too. I was also suffering from a stomach bug at one point and used the pillow on the couch and found it gave me great comfort and the ability to relax and stay still. I could also wash the pillow after I got better too, easily. I loved that the pillow went all the way past my ankles and gave a full body support.

And I couldn’t work it out, but somehow it didn’t make me hot. In fact, I felt cooled while using it, as my legs weren’t touching and the material was soft but not warm. I also found I slept soundly and didn’t roll around or end up accidentally on my back or too far on my front, something which I’ve found difficult before.

However, it is really hard to ignore the price of the product – I think the decision whether it’s worth the cost to you is a very personal one. If, say, you suffer with back pain, the support it gives is all down the front, so you might want a pillow behind you, even though Bbhugme claims to support the lower back.

It was also quite large and I did find myself on the edge of the bed clinging to it, once me and my husband had both fitted ourselves in – it’s quite an imposing structure to squeeze in between you!

For me though, and my situation, I loved the pillow and have abandoned another I’d been trying. I’m looking forward to using it as a feeding pillow as it’s so supportive and will also try it as a baby pod. If that works, it of course negates some of the expensive cost too. I’ve even suggested that once I’m done, I’ll pass it onto friends and family who are having back problems, as I think it would be great for them.

Ten of the best pregnancy products

What were your first impressions of the Bbhugme pregnancy pillow?

Firstly the carry case was easy to handle and the pillow itself was light enough to get home without any problems. On opening it, I was happy it was so big – and it felt instantly luxurious once the case was on. The instructions were clear and the whole vibe of the packaging felt friendly and distinctly Scandi-cool.

Do you need instructions on how to use it? Does it include instructions?

Yes, you need instructions on how to set it up with the pebbles and casing, and also the best way to position yourself on it. There are great instructions within the packaging that made it easy. But I also enjoyed looking at some blogs online that showed different inventive ways of using it, like tying it around your waist for support when you sit upright and want some back support at home.

How comfortable is the Bbhugme pillow?

Comfort is the pillow’s main selling point – from the softness of the material casing, to the fact that you can adjust the hard/soft levels and the fact that it’s long enough to support your whole body and adaptable to different shapes and sizes. Everything about the pillow seems ergonomically designed to make even the most uncomfortable of pregnant women relax.

How much room does it take up?

Quite a bit, my couch was wide enough for us to lie on while using it, but on a standard couch there wouldn’t be much room for anything else. In bed, it is full length and about 20cm wide, so does take up space. But, the support it offers across the body means it’s far more compact than if you lined up endless pillows to protect each part of your body – and it’s less likely to drive your partner mad in that sense.

Is it easy to move around the house?

Yes, very easy. I used it in both the bedroom and living room and I think later in pregnancy will consider taking it away if I’m sleeping somewhere for a few nights.

Does it aid sleep?

Yes definitely, it helps your whole body feel supported and therefore relax.

Does it give you the support you need?

Yes, for my situation, I found it really helped me have support in bed and eased pains I was having during the day. However, as mentioned, I can’t assess whether it would support lower back pain as well as it did hip and leg pain. I’m sure that it would definitely help though – it supported other body parts so well.


Is it better than a normal pillow?

Absolutely – it holds up well, doesn’t flatten and is compact, meaning you don’t have to build a support fort every night. It can be really bulky, which I enjoyed and found comfortable – I think the equivalent support for my legs would’ve involved around four pillows in formation.

What do you think of the design?

I think it’s obviously carefully designed and well made – the adaptability is key, acknowledging that pregnant women come in different shapes and sizes, need different things and have different needs to make them comfortable.

Would you recommend this pillow?

Yes definitely – if you can afford it.

How robust/durable did it seem?

Very – there were no tears or problems with the material, there were no nasty seams to contend with and it showed no sign of softening or loosing its shape.

Is it machine washable?

Yes, the casing is, at 40 degrees.

Do you need any extra accessories?

You don’t need any extra accessories, but you can buy extra casings and, as mentioned, a case to turn it into a baby pod – but some images online show people using it as a baby pod just as it is.

Can you use it as a maternity/feeding pillow?

Yes – and I will be doing so.

Can you use it with the baby or as a tummy time pillow?

Yes – it can be converted into a baby pod and looks like it would be really comfortable.

What’s in the box?

  • The pillow
  • Two ‘pebbles’
  • Pillow case
  • Instructions

What accessories are available?

  • Extra set of pebbles (£32.49)
  • Bbhugme baby pod (£37.14)
  • Extra sleeve (£37.14)

What would you have wanted to know before you purchased the item?

How long it was, that it is full-length and whether it was comfortable enough to justify the price – I think it is.


Who would the product be most useful for?

People who are looking for hip and leg support and finding other pregnancy pillows not the right fit for them. For people who struggle to sleep and are fussy about pillows being everywhere or being uncomfortable.

Is the product value for money?

With an RRP of £140, I think the price point is a bit too high, to be honest, when there are others on the market for a third of the price and less. Pregnancy can go so quickly and there’s so much other stuff to buy. However, if you were to spend the money, you’d find it a premium product that solved a lot of problems that other pillows don’t. I don’t think people who buy this product and can justify the money would be disappointed.

Has the product or the parent company won any awards? Is it a top seller in the market?

Yes – it won the MadeForMums Bronze Award and is a premium favourite in the market.

How we tested the pillow:

Rhiannon is pregnant with her first child, trying to get some sleep during a heatwave with her 6ft 3ins husband in the same bed and struggling with pelvic pain.

MadeForMums verdict:

If you can afford the pillow (again, a really personal decision) and are struggling to sleep, I would always recommend trying the Bbhugme pillow. I’ll be lending it to all my pregnant friends for sure – and those who aren’t pregnant, but are suffering with muscle pains and struggling to sleep.

Read our round-up of pregnancy support pillows


MadeForMums product reviews are independent, honest and provide advice you can have confidence in. Sometimes, we earn revenue through affiliate (click-to-buy) links. However we never allow this to influence our coverage. Our reviews and articles are written by parents who are professional journalists, and we also include feedback from our parent community and industry experts.

Product Specifications


Brand BBHugme
Model Pregnancy Pillow
Price £140.00
Pillow type Pregnancy


  • Chiropractor designed