Essential baby buys

A handy shopping list of essential buys for your new baby.


Though it’s tempting to spend every lunch hour buying pairs of ultra-cute baby socks and numerous fluffy teddies, in reality it’s best to curb your urge to splurge until you’ve had a read of our list of smart baby buys.


We’ve put it together to help guide you through the masses of products on offer, and give you an idea of what your baby really needs.

Stick to it, and you should end up with all the essentials to take you and your baby through feeding, sleeping, changing, bathing, and getting out and about.



  • 3-4 nursing bras
  • Washable or disposable breast pads
  • Nipple protectors or cream
  • Nursing pillow

Optional extras

  • Breast cooling pads
  • Glider chair or stool
  • Insulated bottle carrier
  • Milk storage bags and clips
  • Breast pump, plus 2-3 bottles, if you’re going to express milk for feeding later on



  • 6-8 bottles, plus teats with various flow rates and covers
  • Steriliser
  • Bottle brush and tongs
  • 6 bibs
  • Insulated bottle carrier
  • Nursing pillow

Optional extras

  • Bottle warmer
  • Glider chair and stool



  • 7 bodysuits
  • 5 sleepsuits
  • 2 cardigans
  • 2 pairs of scratch mittens
  • 5-6 pairs of socks
  • Hat and outer layers
  • Shawl/swaddling blanket

Optional extras

  • Pants to wear over nappy



  • Pushchair toys
  • Toy arch for car seat and bouncy chair
  • Cot mobile
  • Play/activity mat
  • Bath toys
  • Rattles
  • Soft books
  • Bouncy/rocking chair

Optional extras

  • Sit-in entertainment centre
  • Musical cot toy



  • Baby car seat for newborn
  • Pram or pushchair suitable from birth
  • Baby carrier
  • Travel cot
  • Weathershield cover for pram or pushchair

Seasonal extras

  • Adjustable parasol or canopy for pushchair
  • Sun blinds for car
  • UV sun protection shelter



  • Moses basket
  • Cot or cot bed
  • Mattress
  • 3-4 fitted sheets
  • 3-4 flat sheets
  • 2-3 blankets
  • Room thermometer

Optional extras

  • Moses basket stand

Bathing and changing


  • Baby bath
  • Sponge and flannel
  • Baby towels
  • Changing mat
  • Muslin squares
  • Nappy sacks
  • Changing bag

Optional extras

  • Top and tail bowl
  • Nail scissors or clippers
  • Bin for nappy disposal
  • Shampoo shield
  • Bath thermometer
  • Bath support

No-stress shopping

Make the most of stores that offer special shopping services for mums-to-be, such as these:

Baby Online Store

John Lewis
08456 049049
You can book an expert advisor who’ll scan products you like and compile a gift list for you.

08453 304030
Services vary, but include car seat demos.

Mamas and Papas
0870 8307700
Call to make an appointment with a personal shopper.

Marks & Spencer
0845 3021234
Personal shopping is available at larger stores. Call for info.

08450 708090
There are baby advisors in larger stores – call for info.


You can ask a sales person to accompany you as you shop.


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