But since her daughter Matilda was born a month ago, the 24-year-old has clearly been longing after pink – even putting a pink blanket in her blue buggy. And now she's given into her girly craving and splashed out on a new hot pink buggy – the fuchsia iCandy Raspberry, £420.
"My beautiful in her pink @icandyworld_1 ??," she commented, sharing a picture of Matilda in the lie-flat position in the pram.
But she hasn't just been busy buying baby kit – Helen has also had professional photographer around to take a family portrait. Posing with baby Matilda and footballer boyfriend Scott Sinclair, the new mum couldn't look more in love.
Six big family moments that matter – and the products that make them easier to navigate
These products from John Lewis & Partners help support the memorable moments of family life.